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                  <text>The research in this publication was partially or fully funded by Colorado Parks and Wildlife.

Dan Prenzlow, Director, Colorado Parks and Wildlife • Parks and Wildlife Commission: Marvin McDaniel, Chair • Carrie Besnette Hauser, Vice-Chair
Marie Haskett, Secretary • Taishya Adams • Betsy Blecha • Charles Garcia • Dallas May • Duke Phillips, IV • Luke B. Schafer • James Jay Tutchton • Eden Vardy

�Received: 27 March 2021

Revised: 10 July 2021

Accepted: 13 July 2021

DOI: 10.1111/csp2.505

CONTRIBUTED PAPER

The future of wildlife conservation funding: What options
do U.S. college students support?
Lincoln R. Larson1
| Markus Nils Peterson2 | Richard Von Furstenberg1
Victoria R. Vayer1 | Kangjae Jerry Lee1 | Daniel Y. Choi2 |
Kathryn Stevenson1 | Adam A. Ahlers3
Taniya Bethke5 | Jeremy T. Bruskotter6

|

| Christine Anhalt-Depies4 |
| Christopher J. Chizinski7 |

| Kelly Heber Dunning10
|
Brian Clark8 | Ashley A. Dayer9
11
12
13
| Larry Gigliotti
| Alan Graefe
| Kris Irwin14
Benjamin Ghasemi
| Elizabeth Metcalf16
Samuel J. Keith14 | Matt Kelly15 | Gerard Kyle11
| Neelam C. Poudyal18 |
Wayde Morse10 | Mark D. Needham17

|
|

|
Michael Quartuch19 | Shari Rodriguez20 | Chelsie Romulo21
3
22
23
Ryan L. Sharp | William Siemer
| Matthew T. Springer
| Brett Stayton24

|

Richard Stedman22 | Taylor Stein25 | Timothy R. Van Deelen26 |
Jason Whiting27 | Richelle L. Winkler28 | Kyle Maurice Woosnam14
1

Department of Parks, Recreation &amp; Tourism Management, North Carolina State University, Raleigh, North Carolina, USA

2

Department of Forestry &amp; Environmental Resources, North Carolina State University, Raleigh, North Carolina, USA

3

Department of Horticulture and Natural Resources, Kansas State University, Manhattan, Kansas, USA

4

Wisconsin Department of Natural Resources, Madison, Wisconsin, USA

5

Council to Advance Hunting and the Shooting Sports, Washington, District of Columbia, USA

6

School of Environment and Natural Resources, The Ohio State University, Columbus, Ohio, USA

7

School of Natural Resources, University of Nebraska, Lincoln, Nebraska, USA

8

Kentucky Department of Fish &amp; Wildlife Resources, Frankfort, Kentucky, USA

9

Department of Fish and Wildlife Conservation, Virginia Tech, Blacksburg, Virginia, USA

10

School of Forestry &amp; Wildlife Sciences, Auburn University, Auburn, Alabama, USA

11

Department of Rangeland, Wildlife &amp; Fisheries Management, Texas A&amp;M University, College Station, Texas, USA

12

Department of Natural Resource Management, South Dakota State University, Brookings, South Dakota, USA

13

Department of Recreation, Park &amp; Tourism Management, The Pennsylvania State University, University Park, Pennsylvania, USA

14

Warnell School of Forestry &amp; Natural Resources, University of Georgia, Athens, Georgia, USA

15

College of Forest Resources and Environmental Science, Michigan Tech University, Houghton, Michigan, USA

16

W. A. Franke College of Forestry &amp; Conservation, University of Montana, Missoula, Montana, USA

17

Department of Forest Ecosystems &amp; Society, Oregon State University, Corvallis, Oregon, USA

18

Department of Forestry, Wildlife &amp; Fisheries, University of Tennessee, Knoxville, Tennessee, USA

19

Colorado Department of Natural Resources, Colorado Parks &amp; Wildlife, Denver, Colorado, USA

20

Forestry &amp; Environmental Conservation Department, Clemson University, Clemson, South Carolina, USA

21

Department of Geography, GIS, &amp; Sustainability, University of Northern Colorado, Greeley, Colorado, USA

This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided
the original work is properly cited.
© 2021 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC. on behalf of Society for Conservation Biology
Conservation Science and Practice. 2021;e505.
https://doi.org/10.1111/csp2.505

wileyonlinelibrary.com/journal/csp2

1 of 12

�2 of 12

LARSON ET AL.

22

Department of Natural Resources, Cornell University, Ithaca, New York, USA

23

Department of Forestry &amp; Natural Resources, University of Kentucky, Lexington, Kentucky, USA

24

RIFF Outdoors, Nashville, TN, USA

25

Department of Forest Resources and Conservation, Gainesville, Florida, USA

26

Department of Forest and Wildlife Ecology, University of Wisconsin, Madison, Wisconsin, 53706, USA

27

Department of Recreation Administration, California State University, Fresno, California, USA

28

Department of Social Sciences, Michigan Technological University, Houghton, Michigan, USA

Correspondence
Lincoln R. Larson, Department of Parks,
Recreation &amp; Tourism Management,
North Carolina State University, Raleigh,
North Carolina, 27695, USA.
Email: lrlarson@ncsu.edu
Funding information
U.S. Fish and Wildlife Service Multistate
Conservation, Grant/Award Numbers:
F19AP00094, F18AP00171

Abstract
Insufficient funding is a major impediment to conservation efforts around the
world. In the United States, a decline in hunting participation threatens sustainability of the “user-pay, public benefit” model that has supported wildlife
conservation for nearly 100 years, forcing wildlife management agencies to
contemplate alternative funding strategies. We investigated support for potential funding options among diverse college students, a rapidly expanding and
politically active voting bloc with a potentially powerful influence on the future
of conservation. From 2018 to 2020, we surveyed 17,203 undergraduate students at public universities across 22 states. Students preferred innovative
approaches to conservation funding, with 72% supporting funding derived
from industry sources (e.g., natural resource extraction companies), 63%
supporting state sources (e.g., general sales tax), and 43% supporting conventional user-based sources such as license fees and excise taxes associated with
outdoor recreation activities (e.g., hunting). Findings emphasize the need to
broaden the base of support for conservation funding and highlight the importance of considering the preferences and perspectives of young adults and
other diverse beneficiaries of wildlife conservation.
KEYWORDS

angling, college students, conservation policy, funding, hunting, public support, wildlife
management

1 | INTRODUCTION
Inadequate wildlife conservation funding is a threat to
global biodiversity (Echols, Front, &amp; Cummins, 2019;
Waldron et al., 2013) exacerbated by modernization and
socio-demographic changes that alter conservation priorities and challenge the efficacy of conventional funding
mechanisms (Manfredo, Teel, Berl, Bruskotter, &amp;
Kitayama, 2020). Cultural shifts in conservation values
are particularly conspicuous in the United States
(Manfredo, Teel, Berl, Bruskotter, &amp; Kitayama, 2020),
where a unique “user-pay, public benefits” approach
fueled by contributions from hunters and anglers has
effectively supported conservation efforts for nearly
100 years (USDOI, 2020). Since the 1930s, excise taxes
generated from hunting (Pittman-Robertson Act of 1937)
and fishing equipment sales (Dingell-Johnson Act of

1950), combined with the Federal Duck Stamp and hunting and fishing license purchases, generate billions of
dollars annually to support wildlife management and
habitat conservation efforts. Overall, these funding
sources comprise approximately 60–80% of revenue for
state fish and wildlife agencies in the U.S. (AFWA &amp;
AZGFD, 2017; USDOI, 2020). These efforts have solidified hunting and fishing as pillars of the North American
Model of conservation (Mahoney &amp; Jackson, Mahoney &amp;
Jackson III, 2013).
The sustainability of this funding model is threatened
by the decline of hunting participation in the United
States (Duda, Beppler, Austen, &amp; Organ, 2021). Since the
1980s, the U.S. hunting population has dropped by
approximately 2 million participants (USFWS, 2020), and
the number of active hunters has declined by approximately 30% (USFWS, 2018). The decline is particularly

�LARSON ET AL.

sharp among young adults born after 1980 (Enck,
Decker, &amp; Brown, 2000; Winkler &amp; Warnke, 2013). Waning
participation has been attributed to factors including
urbanization, structural shifts in demographics (e.g., aging,
increasing racial/ethnic diversity), land ownership changes
that impact hunting access, negative media coverage, and
competing demands for time and money (Larson, Stedman,
Decker, Siemer, &amp; Baumer, 2014; Peterson, Hansen, Peterson, &amp; Peterson, 2011; Poudyal, Cho, &amp; Bowker, 2008).
Financial impacts associated with the decline of hunting
have been partially offset by a recent surge in shooting
sports participation and associated excise tax revenue
(Duda et al., 2021). In 2015, nearly 80% of all taxable firearm and ammunition sales in the U.S. were for nonhunting
purposes (Southwick Associates, 2019). Some studies also
suggest the disproportionate contributions of hunters and
anglers to wildlife conservation may be overestimated
when assessments consider financial contributions to environmental NGOs (nongovernmental organizations) and
public tax dollars supporting federal land management
(Peterson &amp; Nelson, 2017; Smith &amp; Molde, 2015). Nevertheless, most experts agree that, in the absence of viable
funding alternatives, diminishing numbers of hunters will
ultimately affect wildlife agencies' capacity to achieve management goals and engage in critical conservation activities
(Duda et al., 2021; Larson et al., 2014).
In addition to declines in hunting participation, social
and cultural shifts such as rising urbanization and increasing education levels are reshaping American's wildlife
value orientations and the broader conservation landscape
(Manfredo, Teel, Berl, Bruskotter, &amp; Kitayama, 2020; Manfredo, Teel, Don Carlos, et al., 2020). The American public
is increasingly embracing mutualistic value orientations
that view humans and wildlife as equals and emphasize
harmonious coexistence (Manfredo, Teel, Don Carlos,
et al., 2020). Mutualistic values may strengthen support for
wildlife conservation, but they often conflict with utilitarian values that prioritize humans over wildlife and conservation funding systems that revolve around hunting and
fishing (Manfredo, Teel, Don Carlos, et al., 2020; Serfass,
Brooks, &amp; Bruskotter, 2018). Due to declines in utilitarian
values and activities (e.g., hunting) and concurrent
increases in mutualistic values and activities (e.g., wildlife
watching, USFWS, 2020), stakeholders and leaders are
increasingly calling for wildlife agencies and other conservation organizations to identify and engage with broader
and more diverse constituencies (AFWA &amp; WMI, 2019;
Echols et al., 2019; Martin et al., 2016).
As social change progresses, wildlife agencies are asking an urgent question: from where will future conservation funding come? In 2016, the Association of Fish and
Wildlife Agencies (AFWA) convened a Blue Ribbon
Panel of government, nongovernmental, and industry

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experts to investigate potential answers. The Panel's
report highlighted one possible approach modeled after
the Land and Water Conservation Fund (LWCF):
funding conservation by utilizing existing revenue from
the development of energy and mineral resources on federal lands (AFWA, 2016). Other conservation funding
options include general sales taxes, transfer taxes, lottery
funds, vehicle license plate sales, nonconsumptive recreation user fees, and outdoor equipment sales taxes
(McKinney, Ris, Rorer, &amp; Williams, 2005; Outdoor Industry Association, 2017). A recent national study found
moderate to strong support for most of these potential
funding options (Kellert et al., 2017). Some of these strategies have already been implemented successfully, yielding high levels of approval in certain U.S. states
(Dalrymple et al., 2012). However, many state legislatures
and wildlife agencies may be reluctant to explore or
accept changes to conventional funding mechanisms,
often due to political and cultural constraints (AFWA &amp;
WMI, 2019; Jacobson, Decker, &amp; Carpenter, 2007).
Although systemic change to conservation funding
mechanisms has been slow, additional input from a
diversifying constituent base could expedite this process
(Echols et al., 2019). More than any other population
segment, young adults are poised to challenge the conservation status quo. This age cohort, widely dubbed “postmillennials” or Gen Z, is more culturally diverse than
previous generations (Fry &amp; Parker, 2018), better educated (Taylor &amp; The Pew Research Center, 2015), and
more likely to embrace mutualistic wildlife value orientations (Manfredo, Teel, Berl, et al., 2020). Although young
adults have historically voted at lower rates than other
age groups (Leighley &amp; Nagler, 2013), they are quickly
becoming the largest generation in the U.S. electorate
(surpassing Baby Boomers) and have emerged as an
increasingly influential block of voters and future decision makers (Taylor &amp; The Pew Research Center, 2015;
Thomas, Gismondi, Gautam, &amp; Brinkler, 2019). Gen Zers
are politically active, environmentally conscious, and
eager to catalyze social change (Rue, 2018; Su, Tsai,
Chen, &amp; Lv, 2019). These assets and attributes are even
more pronounced among the 40% of young adults, or
nearly 20 million students, who choose to attend college in the U.S. (NCES, 2019). Levels of civic engagement are particularly high among contemporary college
students (Ballard, Ni, &amp; Brocato, 2020). For instance,
the voting rate of undergraduate students has more
than doubled in the past decade (Thomas et al., 2019).
When students engage with policy issues during their
college years, it can lead to more habitual and sustained
political participation later in life (Plutzer, 2002). In
short, current college students represent a diverse
demographic group who may ultimately chart the

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course of conservation in the coming decades. Yet,
despite their critical influence on the future of wildlife
conservation, it is not yet clear what funding options
college students would support or what sociodemographic factors might influence those preferences.
Our study sought to answer these questions.

2 | METHODS
2.1 | Data collection
From 2018 to 2020, we conducted a web-based survey of
undergraduate students at 22 public universities across
the U.S. (Figure S1 and Table S1). At each institution, we
worked with administrators to send a questionnaire link
via Qualtrics to a random sample of undergraduate students (typically 5000, but the sample frame ranged from
3000 to 16,000; Table S2). Only students who were randomly selected to receive the survey invitation were eligible to participate. In two cases where a university-wide
random sample was not possible, we worked with colleges within the university to obtain a diverse sample of
participants across a variety of majors. We included two
email contacts at approximately weekly intervals,
followed by a shorter survey of nonrespondents (featuring a subset of identical items) to check for nonresponse
bias. The survey process involving human subjects was
approved by the North Carolina State University Institutional Review Board (Protocol #12676).

LARSON ET AL.

We also investigated potential socio-demographic correlates of support for conservation funding, including
gender identity, race and ethnicity, college major, and
population size of the area where a participant grew up
(rural to urban, Table 1). These factors help to shape
social and cultural identities, which are typically strong
correlates of beliefs and attitudes related to wildlife conservation (van Eeden et al., 2020). For example, education and urbanization have been linked to mutualistic
wildlife value orientations (Manfredo, Teel, Don Carlos,
et al., 2020), and particularly strong support for conservation funding has been reported by young adults and
higher-income adults (Dalrymple et al., 2012; Kellert
et al., 2017), as well as Hispanics and urban residents
(Kellert et al., 2017). Because urban–rural conflicts in
support for conservation often manifest as cultural and
political differences across U.S. regions (Manfredo, Teel,
Sullivan, &amp; Dietsch, 2017), we also recorded the geographic location of each university: Northeast (NE),
Southeast (SE), Midwest (MW), and West (W). Additionally, due to established links between recreation activities
and pro-conservation behavior (Larson, Cooper,
Stedman, Decker, &amp; Gagnon, 2018), we measured respondents' participation in six outdoor recreation activities
during the past 12 months (hunting, fishing, birding,
camping, hiking, wildlife watching) with an index that
summed scores and ranged from 0 (no participation) to
6 (high participation).

2.3 | Analysis
2.2 | Survey instrument
Most items in our questionnaire focused on beliefs and
behaviors related to hunting and fishing, but some also
asked about attitudes toward conservation funding. For a
full list of survey items used in this analysis, see supplemental Figure S2. To explore support for different
funding options, we asked, “Would you oppose or support the following potential strategies to help fund wildlife conservation in the future?” We listed nine potential
funding sources for rating on a scale from ( 2) strongly
oppose to (+2) strongly support. Potential funding
sources were drawn from a list of current and prospective
conservation funding mechanisms utilized across the
U.S. (McKinney et al., 2005; Outdoor Industry
Association, 2017), including sources (e.g., charges on oil
and gas development, public taxes, hunting and fishing
license and equipment fees) that have been the focus of
previous national surveys (Kellert et al., 2017; Manfredo
et al., 2018).

Prior to analysis, we removed responses from individuals
who were not undergraduate students within the
18–34 year age range and individuals who skipped relevant questions. This resulted in removal of 13% of all
questionnaires that were started. We used principal components analysis (PCA) with an orthogonal rotation to
reduce multiple funding options into larger categories,
and Cronbach's alpha to assess measurement reliability
of these categories (Vaske, 2019). To adjust for potential
sampling bias, we followed suggestions from Vaske (2019)
to conduct poststratification weighting based on enrollment and student demographic data (NCES, 2019). Normalized multiplicative weights were developed for each
case (respondent) based on school enrollment, gender
identity, and race and ethnicity (Table S2).
We examined weighted mean estimates and frequencies to describe response patterns. We then fit binary
logistic regression models to investigate the relative influence of socio-demographic factors on support for
conservation funding alternatives (scale M &gt; 1.0 = 1 or

�LARSON ET AL.

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T A B L E 1 Unweighted and
weighted demographic attribute
frequencies within college student
sample across 22 U.S. states
(n = 17,203)

Variable

Unweighted categoriesa

Weighted categoriesb

Gender

56.6% female

53.3% female or not listed

42.7% male

46.7% male

0.7% not listed
Race/ethnicity

Childhood
location

U.S. region

College major

75.2% White

64.8% White

9.1% Hispanic/Latino

12.7% Hispanic/Latino

3.0% Black/African American

4.1% Black/African American

8.6% Asian

12.6% Asian

1.2% American Indian

1.7% American Indian

2.6% other/multiracial

3.6% other/multiracial

23.2% large city (250 k+)

24.8% large city (250 k+)

27.9% medium city (50–250 k)

28.5% medium city (50–250 k)

26.5% small city (10–50 k)

25.0% small city (10–50 k)

17.7% small town or rural area

16.9% small town or rural area

4.7% other

4.9% other

13.3% NE

16.1% NE

31.6% SE

33.6% SE

33.0% MW

26.9% MW

22.1% W

23.4% W

20.0% Ag &amp; Natural Resources

20.0% Ag &amp; Natural Resources

20.2% Science &amp; Math

22.1% Science &amp; Math

21.6% Engineering &amp; Technology

22.1% Engineering &amp; Technology

13.0% Business &amp; Economics

13.2% Business &amp; Economics

18.5% Social Science &amp;
Humanities

18.2% Social Science &amp;
Humanities

4.3% arts

4.5% arts/other

0.3% other
Outdoor Rec
scorec

M = 2.85, SD = 1.74

M = 2.70, SD = 1.80

25.4% one activity or less

29.5% one activity or less

20.4% five activities or more

19.2% five activities or more

a

Unweighted categories display response options that appeared on the survey instrument.
Weighted categories display demographic breakdown after applying normalized weights that account for
gender, race, and university. In many cases, categorical variables were re-coded into larger categories to
simplify analysis and interpretation.
c
Outdoor Rec score represents the sum of annual participation in six nature-based recreation activities
(hunting, fishing, birding, camping, hiking, and wildlife watching). A score of six means a person
participated in all six activities during past year. Zero means they participated in zero activities. Both means
(M), standard deviation (SD), and binary groupings are presented for this variable.
b

support, M ≤ 1.0 = 0 or neutral or oppose) and ran three
separate models for each funding category. We assessed
model fit using χ2 goodness-of-fit tests and Nagelkerke
pseudo-R2. We assessed the significance of specific demographic variables in the models using parameter coefficients and odds ratios (OR). To examine the sensitivity of
our analysis, we tested both weighted and unweighted
models and found no significant differences. We therefore reported unweighted results.

3 | RESULTS
3.1 | Sample description
Our response rate was 14.2% (ranging from 6.1% to 31.5%
among universities). Though low, this number is comparable to response rates recorded in other recent conservation social science research (Stedman, Connelly,
Heberlein, Decker, &amp; Allred, 2019). Overall, the survey

�6 of 12

yielded a total sample size of 17,203 across all institutions
(see Table S2). After weighting, the sample included 65% of
respondents identifying themselves as white, 47% as male,
47% from rural hometowns or cities smaller than 50,000 residents, and 17% majoring in subjects related to agriculture
or natural resources (Table 1). These ratios align relatively
well with the national averages of students at public universities across the country (U.S. Census Bureau, 2018).
To check nonresponse bias, we also collected 6,585
shorter questionnaires from students who did not
respond to the initial invitations. We found only minor
differences between the demographic attributes of full
questionnaire respondents and nonrespondents; the latter group was slightly more likely to be male (+3.6%) and
less likely to be natural resource majors ( 6.7%). However, all effect sizes were small (Cramer's V &lt; 0.10),
enabling us to conclude that response bias related to
demographic attributes was minimal.

LARSON ET AL.

taxes/fees associated with outdoor recreation activities
not linked to fishing and hunting (Figure 1).
PCA demonstrated three key categories of funding
options (Table S3): industry-supported sources that
included natural resource extraction companies or outdoor recreation outfitters contributing revenue to conservation (72% support, M = 1.09); state funding sources
that included general sales taxes, lottery proceeds, or
state and local bonds (63% support, M = 0.96); and userbased sources such as licenses and excise taxes on hunting, fishing, and other outdoor recreation activities (43%
support, M = 0.65; Figure 2).

3.2 | Support for future conservation
funding strategies
A majority of respondents strongly or very strongly
supported eight of the nine potential future conservation
funding options presented in the questionnaire
(Figure 1). We observed the strongest support for
resource extraction companies contributing revenue to
conservation, followed by a staple of the current system:
license fees from fishing and hunting. Students reported
moderate support for state-based funding mechanisms
such as lottery proceeds, dedicated sales tax, and state
and local conservation bonds, and weakest support for

F I G U R E 2 College students' support for three different
categories of wildlife conservation funding across 22 U.S. states:
industry funding sources (two items), state funding sources (three
items), and user-based sources such as licenses and excise taxes
(four items). Boxplot depicts weighted means for items in each
funding category (adjusted n = 14,957)

F I G U R E 1 Support for different
wildlife conservation funding
options among college students
across 22 U.S. states (n = 17,203). *
Note: Figure 1 should be used for the
graphical table of contents

�LARSON ET AL.

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T A B L E 2 Parameter estimates (B) and odds ratios (OR) in logistic regression models showing demographic correlates of support for
different categories of wildlife conservation funding strategies (industry funding sources, state funding sources, and user-based sources such
as licenses and excise taxes) among college students across 22 U.S. states

Unweighted ratio of population
supporting funding option
Gender (male)
d

Industry sourcesa
0.719

State sourcesb
0.624

B

B

OR

User-based sourcesc
0.424

OR

B

OR

0.305

0.737***

0.120

1.128**

0.296

0.744***

0.112

1.119

0.087

1.091

0.024

0.976

d

0.012

0.988

0.284

0.753**

0.035

1.035

Race (Asian)d

0.311

0.733***

0.199

0.819**

0.111

0.895

Race (Amer. Indian)d

0.115

1.121

0.031

1.031

0.001

0.999

0.226

0.798*

0.108

0.897

0.044

0.957

0.040

0.961

0.044

0.957

0.055

0.947

Race (Hispanic)
Race (Black)

Race (other)

d

Childhood (Mod. City)

e
e

0.001

0.999

0.028

0.973

0.091

0.913

0.037

1.038

0.033

0.968

0.240

0.787***

Childhood (other)e

0.160

0.852

0.135

0.874

0.011

0.989

f

0.133

1.142*

0.025

0.975

0.043

1.044

0.002

1.002

0.156

0.856**

0.055

1.056

0.205

0.815**

0.122

0.885*

0.189

0.827**

0.331

0.718***

0.417

0.659***

0.412

0.662***

0.410

0.663***

0.517

0.596***

0.514

0.598***

0.664

0.515***

0.694

0.499***

0.526

0.591***

0.225

0.842

0.376

0.687***

0.317

0.729***

0.172

0.638***

0.366

0.693***

0.449

0.638***

0.123

1.131***

0.144

1.155***

0.050

1.052***

Childhood (Small City)
Childhood (rural)e

Region (southeast)
f

Region (Midwest)
Region (west)

f

Major (Science &amp; Math)

g

Major (Engineer. &amp; Tech)

g

Major (Business &amp; Econ)g
Major (social science)
Major (other)

g

Outdoor rec score

g

Note: *, **, *** denote statistically significant Odds Ratio (OR) at α = 0.05, 0.01, and 0.001, respectively.
a
Industry sources include natural resource extraction and outdoor recreation product companies contributing revenue to conservation; Model Fit (Industry):
χ2(19) = 456.74, p &lt; .001; Nagelkerke R2 = 0.043 (n = 15,198).
b
State sources include sales taxes, lottery proceeds, and state and local bonds; Model Fit (State): χ2(19) = 450.55, p &lt; .001; Nagelkerke R2 = 0.040 (n = 15,208).
c
User-based sources include license/fees and special excises taxes associated with hunting, fishing, or other types of outdoor recreation; Model Fit (Users):
χ2(19) = 303.81, p &lt; .001; Nagelkerke R2 = 0.027 (n = 15,209).
d
Reference category for race/ethnicity = White.
e
Reference category for childhood location = Large City.
f
Reference category for region = Northeast (NE).
g
Reference category for major = Agriculture &amp; Natural Resources.

The logistic regression modeling showed that demographic differences in funding support were minimal
(Table 2). Although response frequencies varied, each
demographic subgroup reported the same ranked prioritization of the three categories of funding sources
(Table S4). Agriculture and natural resource majors and
outdoor enthusiasts were most likely to support all
funding options (Table 2). Male students were most likely
to oppose industry- and user-based funding mechanisms,
but were more likely to support state sources. Asian students were less likely to support industry and state
sources, and Black students were less likely to support
state sources (Table 2). Students from rural backgrounds

were less likely to support user-based funding sources
than students from urban backgrounds. Responses also
varied to some degree across U.S. regions, with students
at universities in the West most likely to oppose all conservation funding options (Table 2). However, fit statistics
for all models (Nagelkerke R2 &lt; 0.043) suggested none of
the demographic characteristics we tested were powerful
predictors of support for conservation funding, and overall levels of support were similar across categories
(Table S4). Regardless of demographic backgrounds, a
majority of college students supported multiple conservation funding options, particularly those that rely on
industry- and state-based sources of revenue.

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4 | DISCUSSION
Results suggest that contemporary college students, the
civic and political leaders of the future, are willing to support a diverse portfolio of conservation funding strategies.
Results also reify concerns regarding the sustainability of
conservation funding approaches that rely heavily on
hunters and anglers and exclude other groups
(AFWA, 2016; AFWA &amp; WMI, 2019; Duda et al., 2021;
Serfass et al., 2018). Our findings could help practitioners
and policy makers develop an innovative and broader
suite of conservation funding options that are likely to
appeal to current and future generations.
According to college students, the most acceptable
funding option was requiring natural resource (e.g., oil,
coal, natural gas) extraction companies to contribute revenue toward conservation. This strategy, a key recommendation of the Blue Ribbon Panel (AFWA, 2016) and
a potential funding source specified in the original version of the Recovering America's Wildlife Act (2019),
appears to be one that most young adults in college
would strongly support. National surveys of older adults
reveal similar approval of funding based on fines for environmental polluting or charges levied on oil and gas production (Kellert et al., 2017). Although these approaches
have been criticized because they might establish links
between natural resource degradation and conservation,
the longstanding effectiveness of programs such as LWCF
demonstrate their potential value (Echols et al., 2019). If
an industry-based funding model were extended to
include revenue generated from other companies, such
as nonconsumptive outdoor recreation outfitters, it
appears that college students would also support it.
Dedicated state funding for conservation was also
acceptable to a majority of college students. Examples of
these innovative strategies, which range from state sales
taxes to lottery proceeds, already exist in multiple
U.S. states (McKinney et al., 2005; Outdoor Industry
Association, 2017) and often earn public support
(Dalrymple et al., 2012; Kellert et al., 2017). However,
support for state sales taxes, in particular, is more uncertain for older adult populations (Dalrymple et al., 2012;
Kellert et al., 2017). Often due to political and structural
constraints, state legislatures and wildlife agencies have
been slow to alter the status quo and embrace new strategies (Jacobson et al., 2007). Our results suggest the strong
preferences of young adults could help to catalyze cultural shifts that open novel avenues for state-based conservation funding sources.
We observed weaker support for more conventional,
user-based conservation funding models—the same
approaches that form the foundation of the current
funding model in the U.S. Although many students

LARSON ET AL.

approved of funding derived from hunting and fishing
license sales, they were less likely to embrace excise taxes
and expressed stronger resistance to licenses and
taxes levied on alternative outdoor recreation activities.
Opposition to a “backpack tax” has permeated the outdoor recreation industry since the demise of the Teaming
with Wildlife Act (2008), which sought to extend excise
taxes to nonconsumptive recreation products (Outdoor
Industry Association, 2017). Like previous research
(Naderi &amp; Van Steenburg, 2018), our study suggests that
although many college students want more funding for
conservation, they may be less inclined to support
pro-environmental causes when they perceive tangible
financial costs to themselves or their lifestyles. College
students' relative lack of support for user-pay approaches
contrasts with previous studies of older adults who often
favor user-pay models (Dalrymple et al., 2012). Roots of
this difference are unclear and may stem from generational wealth gaps or differences in how equitable access
to environmental amenities is valued. Irrespective of the
mechanisms involved, these differences underscore the
need to develop innovative conservation funding strategies that young adults would support. Without the backing of Gen Zers, the precarious plight of conservation
funding may be in further jeopardy (Duda et al., 2021).
Socio-demographic differences in funding support
were minor, suggesting that prominent polarization
dividing American society (Wilson, Parker, &amp;
Feinberg, 2020) and influencing support for environmental protection (McCright, Xiao, &amp; Dunlap, 2014) may be
less intense when it comes to wildlife conservation. For
example, we found comparable levels of funding support
across the rural to urban gradient, partially assuaging
concerns that an “extinction of experience” linked to
urbanization might negatively impact environmental
concern and pro-environmental behavior (Gaston &amp;
Soga, 2020). We also discovered strong links between outdoor recreation and funding support, showing that regular exposure to nature and natural landscapes fosters
positive conservation outcomes among both rural and
urban students (Larson et al., 2018). Differences in support based on race and ethnicity were minimal, reinforcing research showing that environmentalism is not
an
inherently
white
phenomenon
(Lazri
&amp;
Konisky, 2019). Findings ultimately suggest that consensus about conservation funding exists across diverse
populations of young adults, offering common ground for
productive engagement that has been observed in other
conservation contexts (Sandbrook, Fisher, Holmes,
Luque-Lora, &amp; Keane, 2019).
Despite substantial support for conservation funding
throughout our comprehensive sample of U.S. college
students, a few notable demographic differences

�LARSON ET AL.

emerged. For instance, certain subgroups of students,
such as males from rural backgrounds, were particularly
averse to user-based funding sources such as excise taxes.
This could stem from sociocultural and political forces
that were not measured directly here (Manfredo, Teel,
Don Carlos, et al., 2020). For example, Manfredo
et al. (2017) describe how efforts to adopt more inclusive
conservation governance models have fueled intense
backlash and distrust among traditional stakeholder
groups (e.g., hunters). Cultural differences might also
explain regional disparities we observed in support for
conservation, emphasizing the need to account for local
context when developing socially acceptable conservation
funding strategies.
Future research could address several limitations of
this study. Our sample did not represent students at all
types of institutions (e.g., private schools, smaller public
schools) or young adults not attending college, though
our sample demographics mirror those of U.S. college
students and younger subsets of the American electorate
in many ways (U.S. Census Bureau, 2018). Moreover,
studies could incorporate a wider variety of conservation
funding options, including strategies that affect wildlife
conservation outcomes beyond the state level and explicitly consider both game and nongame species (Dalrymple
et al., 2012). Future research could also explore young
adults' support for innovative conservation funding
options at a global scale, helping to assist other countries
facing destabilized funding models to protect critical habitat and limit biodiversity declines around the world
(Waldron et al., 2013). Current college students constitute
a demographically diverse and politically influential segment of the public that will help to lead future conservation policy in the U.S. and abroad (Plutzer, 2002;
Taylor &amp; The Pew Research Group, 2015). Expanding
antiquated approaches to conservation funding and
decision-making requires engagement with younger
audiences (Anderson &amp; Loomis, 2006; Martin
et al., 2016). Documenting and responding to the perspectives and preferences of diverse college students, all of
whom represent beneficiaries in wildlife management
(Decker et al., 2019), is a key step in that process.

5 | C ON C L U S I ON
Findings suggest that most college students across the
U.S. are in support of changes to conventional wildlife
conservation funding mechanisms. Although hunting
and fishing-related revenue will surely remain a major
source of conservation funding in the U.S., this study
highlights the importance of diversifying the base of support for conservation to enhance financial sustainability
(Jacobson, Organ, Decker, Batcheller, &amp; Carpenter, 2010).

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New legislation that aims to expand conservation funding
options (e.g., RAWA, 2020) could help to accomplish this
goal and will likely appeal to young adults. The imminent conservation funding crisis may be daunting
(Duda et al., 2021; Echols et al., 2019), but our research
illuminates unique opportunities to adapt traditional
tactics and create contemporary, inclusive solutions
rooted in multi-stakeholder engagement (involving different types of recreationists) and inter-sector collaborations (involving industry, government, NGOs, and
the public). Younger generations across the U.S. appear
poised and eager to support innovative funding alternatives for wildlife conservation if state agencies and policy makers choose to pursue these strategies.
ACKNOWLEDGMENTS
This research was funded by the U.S. Fish and Wildlife
Service's Multistate Conservation Grant Program
(grant #F18AP00171 and #F19AP00094), which is
jointly managed by the Association of Fish and Wildlife Agencies and the Service's Widlife and Sport Fish
Restoration Program. The authors would like to thank
all of the collaborators at universities and state agencies around the United States who assisted with questionnaire design, implementation, data management,
and analysis (see Table S1 for full list of collaborators),
as well as all of the students who took the time to participate in our survey.
CONFLICT OF INTEREST
The authors declare no conflicts of interest.
AUTHOR CONTRIBUTIONS
Lincoln R. Larson, M. Nils Peterson, and Kangjae Jerry
Lee, were the principal investigators of the study and
oversaw conceptualization of the study, funding acquisition, and research design. All authors worked to collect
data within their respective institutions/states. Richard
von Furstenberg, Victoria R. Vayer, and Daniel Y. Choi
assisted the principal investigators with data integration
and analysis, including development of tables and figures. Lincoln R. Larson led the writing of the original
draft, with contributions from many other research team
members. All authors reviewed and edited the article and
approved the submitted version.
ET HI CS S TA TE MEN T
Our study protocol was approved by the North Carolina
State University Institutional Review Board (Protocol
#12676) prior to data collection.
DA TA AVAI LA BI LI TY S T ATE ME NT
Data used in this study are publicly available at https://
doi.org/10.5061/dryad.dz08kprx8.

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ORCID
Lincoln R. Larson https://orcid.org/0000-0001-95911269
Adam A. Ahlers https://orcid.org/0000-0002-5699-0897
Jeremy T. Bruskotter https://orcid.org/0000-0002-17827835
Ashley A. Dayer https://orcid.org/0000-0002-8105-0776
Kelly Heber Dunning https://orcid.org/0000-0002-99014730
Benjamin Ghasemi https://orcid.org/0000-0002-16068953
Gerard Kyle https://orcid.org/0000-0002-6944-9020
Mark D. Needham https://orcid.org/0000-0001-62653371
Chelsie Romulo https://orcid.org/0000-0003-1612-1969
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SU PP O R TI N G I N F O RMA TI O N
Additional supporting information may be found online
in the Supporting Information section at the end of this
article.
How to cite this article: Larson, L. R., Peterson,
M. N., Furstenberg, R. V., Vayer, V. R., Lee, K. J.,
Choi, D. Y., Stevenson, K., Ahlers, A. A., AnhaltDepies, C., Bethke, T., T. Bruskotter, J., Chizinski,
C. J., Clark, B., Dayer, A. A., Dunning, K. H.,
Ghasemi, B., Gigliotti, L., Graefe, A., Irwin, K., …
Woosnam, K. M. (2021). The future of wildlife
conservation funding: What options do U.S. college
students support? Conservation Science and
Practice, e505. https://doi.org/10.1111/csp2.505

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                  <text>Figure S1. U.S. states (in red) containing the 22 large public universities who participated in the
student survey effort from 2018-2020. See Table S2 for more details about each institution,
sample size, and response rates.

�Table S1. Full list of project collaborators at (a) universities and (b) state wildlife agencies by
USFWS region and state
a)
Region
SEAFWA
WAFWA
WAFWA
SEAFWA
SEAFWA
SEAFWA
SEAFWA
MAFWA
WAFWA
WAFWA
SEAFWA
MAFWA
MAFWA
WAFWA
SEAFWA
SEAFWA
SEAFWA
SEAFWA
SEAFWA
SEAFWA
MAFWA
NEAFWA
NEAFWA
MAFWA
WAFWA
NEAFWA
SEAFWA
MAFWA
SEAFWA
SEAFWA
WAFWA
WAFWA
WAFWA
NEAFWA
MAFWA
MAFWA

State
AL
CA
CO
FL
GA
GA
GA
IN
KS
KS
KY
MI
MI
MT
NC
NC
NC
NC
NC
NC
NE
NY
NY
OH
OR
PA
SC
SD
TN
TN
TX
TX
TX
VA
WI
WI

Role
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University
University

Organization
Auburn University
California State University, Fresno
University of Northern Colorado
University of Florida
University of Georgia
University of Georgia
University of Georgia
Indiana University
Kansas State University
Kansas State University
University of Kentucky
Michigan Tech University
Michigan Tech University
University of Montana
North Carolina State University
North Carolina State University
North Carolina State University
North Carolina State University
North Carolina State University
North Carolina State University
University of Nebraska, Lincoln
Cornell University
Cornell University
Ohio State University
Oregon State University
Pennsylvania State University
Clemson University
South Dakota State University
University of Tennessee
University of Tennessee
Texas A&amp;M University
Texas A&amp;M University
Texas A&amp;M University
Virginia Tech University
University of Wisconsin
University of Wisconsin

Name
Wayde Morse
Jason Whiting
Chelsie Romulo
Taylor Stein
Kris Irwin
Kyle Woosnam
Sam Keith
James Farmer
Adam Ahlers
Ryan Sharp
Matt Springer
Matt Kelly
Richelle Winkler
Elizabeth Metcalf
Lincoln Larson
Jerry Lee
Nils Peterson
Daniel Choi
Torey Vayer
Rich von Furstenberg
Chris Chizinski
William Siemer
Rich Stedman
Jeremy Bruskotter
Mark Needham
Alan Graefe
Shari Rodriguez
Larry Gigliotti
Neelam Poudyal
Kiley Davan
Larry Hysmith
Gerard Kyle
Ben Ghasemi
Ashley Dayer
Tim Van Deelen
Christine Anhalt-Depies

�b)
Region
SEAFWA
SEAFWA
WAFWA
WAFWA
WAFWA
WAFWA
WAFWA
SEAFWA
SEAFWA
SEAFWA
MAFWA
WAFWA
SEAFWA
SEAFWA
MAFWA
WAFWA
SEAFWA
SEAFWA
MAFWA
MAFWA
NEAFWA
NEAFWA
MAFWA
MAFWA
WAFWA
WAFWA
NEAFWA
SEAFWA
MAFWA
SEAFWA
SEAFWA
WAFWA
NEAFWA
MAFWA

State
AL
AL
CA
CA
CO
CO
CO
FL
GA
GA
IN
KS
KY
KY
MI
MT
NC
NC
NE
NE
NY
NY
OH
OH
OR
OR
PA
SC
SD
TN
TN
TX
VA
WI

Role
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency

Organization
Alabma Dept. of Conservation &amp; Natural Resources
Alabma Dept. of Conservation &amp; Natural Resources
California Dept. of Fish &amp; Wildlife
California Dept. of Fish &amp; Wildlife
Colorado Parks &amp; Wildlife (CPW)
Colorado Parks &amp; Wildlife (CPW)
Colorado Parks &amp; Wildlife (CPW)
Florida Fish &amp; Wildlife Conservation Commission
Georgia Wildlife Federation (GWF)
Georgia Dept. of Natural Resources (GADNR)
Indiana Dept. of Natural Resources
Kansas Dept. of Wildlife, Parks &amp; Tourism
Kentucky Dept. of Fish &amp; Wildlife
Kentucky Dept. of Fish &amp; Wildlife
Michigan Dept. of Natural Resources
Montana Fish, Wildlife &amp; Parks
North Carolina Wildlife Resources Commission (NCWRC)
North Carolina Wildlife Resources Commission (NCWRC)
Nebraska Game &amp; Parks Commission
Nebraska Game &amp; Parks Commission
New York Dept. of Environmental Conservation (NYDEC)
New York Dept. of Environmental Conservation (NYDEC)
Ohio Dept. of Natural Resources
Ohio Dept. of Natural Resources (and NWTF)
Oregon Dept. of Fish &amp; Wildlife
Oregon Dept. of Fish &amp; Wildlife
Pennsylvania Game Commission
South Carolina Dept. of Natural Resources (SCDNR)
South Dakota Game, Fish &amp; Parks
Tennessee Wildife Resources Agency
Tennessee Wildife Resources Agency
Texas Parks &amp; Wildlife Dept.
Virginia Dept. of Game &amp; Inland Fisheries
Wisconsin Dept. of Natural Resources

Name
Marisa Futral
Amy Silvano
Robert Pelzman
Clark Blanchard
Mike Quartuch
Bryan Posthumus
Travis Long
Tyler Allen
Charles Evans
Walter Lane
Jack Basiger
Aaron Austin
Becky Wallen
Brian Clark
Steve Beyer
Greg Lemon
Deet James
Chet Clark
Micaela Rahe
Jeff Rawlinson
Mike Schiavone
Kelly Stang
Eric Postell
Johanna Dart
Allen Molina
Brandon Dyches
Coren Jagnow
Billy Downer
Taniya Bethke
Randy Huskey
Michael May
Steve Hall
Brian Moyer
Keith Warnke

�Table S2. (a) Response rate data, (b) enrollment data, and (c) weighting calculations by university campus for surveys of university
students in the United States, 2018–2020. The total normalized weight applied to each individual response was multiplicative: school
× gender × race or ethnicity. Excel files available upon request.
a)
School
Auburn University
California State University, Fresno
University of Northern Colorado
University of Florida
University of Georgia
Ball State University
Kansas State University
University of Kentucky
Michigan Tech University
University of Montana
NC State University
University of Nebraska
Cornell University
Ohio State University
Oregon State University
Penn State University
Clemson University
South Dakota State University
University of Tennessee
Texas A&amp;M University
Virginia Tech
University of Wisconsin
Totals and averages

State

AL
CA
CO
FL
GA
IN
KS
KY
MI
MT
NC
NE
NY
OH
OR
PA
SC
SD
TN
TX
VA
WI

Implementation
2020: Mar-April
2019: Feb-March
2018: Aug-Sept
2019: Sept-Oct
2019: March-April
2018: March-Oct
2018: Feb-March
2018: Nov-Dec
2018: Nov-Dec
2018: Apr-May
2018: Feb-March
2019: Sept-Oct
2018: April
2018: April-May
2019: Nov
2019: Feb-March
2018: Nov-Dec
2019: April
2019: Sept
2019: Sept-Oct
2019: Oct
2018: April-May

Sample
Completed surveys
5,000
645
5,000
918
3,000
482
10,000
594
7,500
1,111
7,000
423
5,000
845
1,758
370
3,000
946
3,000
478
5,000
893
5,000
1,089
3,701
745
5,000
738
5,000
796
5,000
530
5,000
740
8,552
928
5,000
1,088
16,000
1,122
5,000
1,017
5,000
705
123,511
17,203

Response rate
12.90%
18.36%
16.07%
5.94%
14.81%
6.04%
16.90%
21.05%
31.53%
15.93%
17.86%
21.78%
20.13%
14.76%
15.92%
10.60%
14.80%
10.85%
21.76%
7.01%
20.34%
14.10%
13.93%

�b)

School
Auburn University
California State University, Fresno
University of Northern Colorado
University of Florida
University of Georgia
Ball State University
Kansas State University
University of Kentucky
Michigan Tech University
University of Montana
NC State University
University of Nebraska
Cornell University
Ohio State University
Oregon State University
Penn State University
Clemson University
South Dakota State University
University of Tennessee
Texas A&amp;M University
Virginia Tech
University of Wisconsin
Totals and averages

State
AL
CA
CO
FL
GA
IN
KS
KY
MI
MT
NC
NE
NY
OH
OR
PA
SC
SD
TN
TX
VA
WI

Implementation
2020: Mar-April
2019: Feb-March
2018: Aug-Sept
2019: Sept-Oct
2019: March-April
2018: March-Oct
2018: Feb-March
2018: Nov-Dec
2018: Nov-Dec
2018: Apr-May
2018: Feb-March
2019: Sept-Oct
2018: April
2018: April-May
2019: Nov
2019: Feb-March
2018: Nov-Dec
2019: April
2019: Sept
2019: Sept-Oct
2019: Oct
2018: April-May

Enrollment Ratio of total enrollment Female proportion Female students White ratio White students
24,628
0.046
0.484
11,920
0.792
19,505
22,125
0.042
0.588
13,010
0.178
3,938
10,232
0.019
0.650
6,651
0.579
5,924
35,491
0.067
0.563
19,981
0.530
18,810
29,611
0.056
0.568
16,819
0.689
20,402
16,160
0.030
0.596
9,631
0.783
12,653
17,869
0.034
0.471
8,416
0.777
13,884
22,136
0.042
0.555
12,285
0.753
16,668
5,797
0.011
0.275
1,594
0.880
5,101
8,306
0.016
0.554
4,602
0.762
6,329
25,199
0.047
0.466
11,743
0.671
16,909
20,830
0.039
0.472
9,832
0.745
15,518
15,182
0.028
0.530
8,046
0.364
5,526
46,820
0.088
0.487
22,801
0.666
31,182
25,699
0.048
0.465
11,950
0.627
16,113
40,363
0.076
0.468
18,890
0.655
26,438
19,669
0.037
0.490
9,638
0.814
16,011
10,544
0.020
0.532
5,609
0.864
9,110
22,815
0.043
0.508
11,590
0.782
17,841
53,743
0.101
0.473
25,420
0.603
32,407
27,811
0.052
0.430
11,959
0.652
18,133
31,705
0.060
0.513
16,265
0.699
22,162
532,735
1.000
0.504
268,653
0.658
350,566

�c)

School
Auburn University
California State University, Fresno
University of Northern Colorado
University of Florida
University of Georgia
Ball State University
Kansas State University
University of Kentucky
Michigan Tech University
University of Montana
NC State University
University of Nebraska
Cornell University
Ohio State University
Oregon State University
Penn State University
Clemson University
South Dakota State University
University of Tennessee
Texas A&amp;M University
Virginia Tech
University of Wisconsin
Totals and averages

State
AL
CA
CO
FL
GA
IN
KS
KY
MI
MT
NC
NE
NY
OH
OR
PA
SC
SD
TN
TX
VA
WI

Ratio of total respondents Prop. female responses No. female responses Prop. white responses No. white responses
0.037
0.502
324
0.866
559
0.053
0.673
618
0.255
234
0.028
0.747
360
0.702
338
0.035
0.649
386
0.617
366
0.065
0.656
729
0.732
813
0.025
0.665
281
0.871
368
0.049
0.567
479
0.864
730
0.022
0.698
258
0.753
279
0.055
0.330
312
0.855
809
0.028
0.567
271
0.882
422
0.052
0.533
476
0.773
690
0.063
0.540
588
0.812
884
0.043
0.649
484
0.527
393
0.043
0.616
455
0.775
572
0.046
0.566
451
0.724
576
0.031
0.523
277
0.781
414
0.043
0.572
423
0.882
653
0.054
0.509
472
0.958
889
0.063
0.553
602
0.816
888
0.065
0.568
637
0.652
732
0.059
0.410
417
0.721
733
0.041
0.600
423
0.810
571
1.000
0.565
9,722
0.751
12,913
Other Weights:
Female
Male
Gender AVERAGE
White
Non-white
Race AVERAGE

School weight Normalized weight
1.233
1.149
0.778
0.725
0.685
0.639
1.929
1.797
0.861
0.802
1.234
1.149
0.683
0.636
1.932
1.800
0.198
0.184
0.561
0.523
0.911
0.849
0.618
0.575
0.658
0.613
2.049
1.908
1.043
0.971
2.459
2.291
0.858
0.800
0.367
0.342
0.677
0.631
1.547
1.441
0.883
0.823
1.452
1.353
1.073
1.000
Actual
Normalized
0.892
0.878
1.140
1.122
1.016
1.000
0.877
0.780
1.371
1.220
1.124
1.000

�Figure S2. Survey items used to measure college students beliefs about conservation funding
and socio-demographic attributes

Section 5: Your Thoughts about Funding Conservation
5.2. Would you oppose or support the following potential strategies to help fund wildlife
conservation in the future? (Circle ONE response for each item.)
Potential strategy to help fund
Strongly
Oppose
Neutral
Support
Oppose
wildlife conservation efforts:
Portion of state sales tax dedicated to
1
2
3
4
conservation
Portion of state lottery proceeds dedicated to
1
2
3
4
conservation
State and local bonds that support conservation
1
2
3
4
Licenses and fees associated with hunting and
fishing
Licenses and fees associated with other types
of outdoor recreation activities (not just
hunting and fishing)
Excise or special sales tax on hunting and
fishing equipment purchases (guns,
ammunition, rods and reels, tackle, etc.)
Excise or special sales tax on other types of
outdoor recreation equipment purchases
(hiking gear, tents, kayaks, bikes, binoculars,
etc.)
Outdoor recreation outfitters
(Cabela’s, Bass Pros Shops, REI, etc.)
contribute a portion of their annual
revenue to conservation
Companies that profit from natural
resource extraction (oil/gas, timber,
etc.) contribute a portion of their
annual revenue to conservation

5
5
5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

Section 6: Background Information
6.1. In what year were you born? Year: ____________
6.2. With what gender do you identify?

Strongly
Support

□ Female □ Male □ Not listed (specify):

�6.3. Which of the following best describes your racial/ethnic background? (Check ALL that
apply.)

□ White
□ Hispanic/Latino
□ Black or African
American

□ Asian
□ American Indian or

□ Native Hawaiian or Pacific

□ Middle Eastern or North

___________________________

Alaska
Native

Islander

□ Other (specify):

African

6.4. Which of the following BEST describes your college major or field of study (or likely
major, if you are currently undecided)? (Check ONE response.)

□ Agriculture &amp; Natural Resources (Agriculture, Ecology, Conservation Biology,

Environmental Science, Crop &amp; Soil Science, Animal Science, Natural Resource
Management, Parks and Recreation, etc.)

□ Science &amp; Math (Biology, Physics, Chemistry, Math, Statistics, Public Health, etc.)
□ Engineering &amp; Technology (Engineering, Materials Science, Computer Science, etc.)
□ Business &amp; Economics (Accounting, Economics, Finance, Management, etc.)
□ Social Science &amp; Humanities (Psychology, Sociology, Anthropology, Political Science,
History, English, Religion, Language &amp; Linguistics, Education, etc.)

□ Arts (Architecture, Design, Performance Arts, etc.)
□ Other (please specify) _____________________________________________________
6.5. How would you best describe the area where you grew up? (Check ONE response.)

□ A large city or urban area (more than 250,000 people)
□ A medium-sized city (50,000-250,000 people)
□ A small city (10,000 to 50,000 people)

□ A small town or rural area (10,000 people or less)
□ Other (describe): _____________________________________

�Table S3. Principal Components Analysis (PCA) with orthogonal rotation depicting three-factor
structure of itemsa measuring college students’ support for different conservation funding options
(n = 15,159)
Factor (with Items)
Mean
SD
1
2
3
1. State funding sources
0.96
0.77
(3 items, Cronbach’s α = 0.826)
Portion of state sales tax dedicated to
0.88
0.93
0.191
0.219
0.714
conservation
Portion of state lottery proceeds
1.06
0.90
0.108
0.211
0.736
dedicated to conservation
State and local bonds that support
0.93
0.84
0.180
0.189
0.735
conservation
2. License fee &amp; excise taxes
0.65
0.83
(4 items, Cronbach’s α = 0.776)
Licenses and fees associated with
1.24
0.86
0.346
0.259
0.376
hunting and fishing
Licenses and fees associated with other
0.69
1.06
0.286
0.115
0.559
types of outdoor recreation activities (not
just fishing and hunting)
Excise or special sales tax on hunting and 0.60
1.18
0.122
0.291
0.657
fishing equipment purchases (guns,
ammunition, rods and reels, tackle, etc.)
Excise or special sales tax on other types
0.04
1.20
0.073
0.123
0.844
of outdoor recreation equipment
purchases (hiking gear, tents, kayaks,
bikes, binoculars, etc.)
3. Industry funding sources
1.09
0.91
(2 items, Cronbach’s α = 0.748)
Outdoor recreation outfitters (Cabela’s,
0.93
1.03
0.255
0.327
0.572
Bass Pro Shops, REI, etc.) contribute a
portion of their annual revenue to
conservation
Companies that profit from natural
1.24
0.98
0.310
0.183
0.805
resource extraction (oil/gas, timber,
mining, etc.) contribute a portion of their
annual revenue to conservation

Items rated on scale ranging from -2 = “strongly oppose” to =2 = “strongly support”
Only factor loadings based on Varimax (orthogonal) rotation
Note: PAF indicated an optimal three-factor solution that accounted for 69.67% of the variance, with 3 factors
containing Eigenvalues &gt; 0.80 and explaining &gt; 10% of the variance; Rotations converged in five iterations; KMO =
0.797, p &lt; 0.001.
a

b

�Table S4. Weighted proportion of college students (with SE) in different demographic groups
supportinga different conservation funding options across 22 U.S. states
Conservation Funding
Categoriesb
Industry
State
User-based
Demographic Group
n
Sources
Sources
Sources
Gender
Male
7043
0.68 (0.006) 0.63 (0.006)
0.38 (0.006)
Female or not listed
7843
0.75 (0.005) 0.63 (0.005)
0.47 (0.006)
Race/ethnicity
White
9639
0.73 (0.005) 0.65 (0.005)
0.43 (0.005)
Hispanic/Latino
1890
0.74 (0.010) 0.62 (0.011)
0.45 (0.011)
Black/African American
602
0.70 (0.019) 0.51 (0.020)
0.44 (0.020)
Asian
1870
0.64 (0.011) 0.58 (0.011)
0.40 (0.011)
American Indian
246
0.76 (0.027) 0.68 (0.030)
0.42 (0.032)
Other/multiracial
614
0.68 (0.019) 0.61 (0.020)
0.42 (0.020)
Childhood Location
Large city (250k+)
3716
0.70 (0.008) 0.61 (0.008)
0.43 (0.008)
Medium city (50-250k)
4321
0.71 (0.007) 0.63 (0.007)
0.44 (0.008)
Small city (10-50k)
3618
0.73 (0.007) 0.64 (0.008)
0.43 (0.008)
Small town or rural area (&lt;10k)
2638
0.75 (0.008) 0.66 (0.009)
0.40 (0.010)
Other
626
0.66 (0.019) 0.57 (0.020)
0.41 (0.020)
U.S. Region
Northeast (NE)
2413
0.71 (0.009) 0.64 (0.010)
0.43 (0.010)
Southeast (SE)
4436
0.74 (0.007) 0.64 (0.007)
0.44 (0.007)
Midwest (MW)
4255
0.73 (0.007) 0.63 (0.007)
0.44 (0.008)
West (W)
3853
0.68 (0.008) 0.62 (0.008)
0.39 (0.008)
College Major
Ag &amp; Natural Resources
2534
0.79 (0.008) 0.75 (0.009)
0.53 (0.010)
Science &amp; Math
3400
0.72 (0.008) 0.62 (0.008)
0.42 (0.008)
Engineering &amp; Technology
3454
0.68 (0.008) 0.60 (0.008)
0.37 (0.008)
Business &amp; Economics
2038
0.64 (0.011) 0.56 (0.011)
0.38 (0.011)
Social Sciences &amp; Humanities
2805
0.75 (0.008) 0.63 (0.009)
0.45 (0.009)
Arts/Other
700
0.75 (0.017) 0.64 (0.019)
0.41 (0.019)

Support for funding option defined as mean rating of &gt; 1.0 on scale from -2 (strongly oppose) to +2 (strongly
support).
b
Industry sources include natural resource extraction and outdoor recreation product companies contributing revenue
to conservation. State sources include sales taxes, lottery proceeds, and state and local bonds. User-based sources
include license/fees and special excises taxes associated with hunting, fishing, or other types of outdoor recreation.
a

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              <text>&lt;span&gt;Insufficient funding is a major impediment to conservation efforts around the world. In the United States, a decline in hunting participation threatens sustainability of the “user-pay, public benefit” model that has supported wildlife conservation for nearly 100 years, forcing wildlife management agencies to contemplate alternative funding strategies. We investigated support for potential funding options among diverse college students, a rapidly expanding and politically active voting bloc with a potentially powerful influence on the future of conservation. From 2018 to 2020, we surveyed 17,203 undergraduate students at public universities across 22 states. Students preferred innovative approaches to conservation funding, with 72% supporting funding derived from industry sources (e.g., natural resource extraction companies), 63% supporting state sources (e.g., general sales tax), and 43% supporting conventional user-based sources such as license fees and excise taxes associated with outdoor recreation activities (e.g., hunting). Findings emphasize the need to broaden the base of support for conservation funding and highlight the importance of considering the preferences and perspectives of young adults and other diverse beneficiaries of wildlife conservation.&lt;/span&gt;</text>
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          <name>Bibliographic Citation</name>
          <description>A bibliographic reference for the resource. Recommended practice is to include sufficient bibliographic detail to identify the resource as unambiguously as possible.</description>
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            <elementText elementTextId="3379">
              <text>Larson, L. R., Peterson, M. N., Furstenberg, R. V., Vayer, V. R., Lee, K. J., Choi, D. Y., ... &amp;amp; Woosnam, K. M. (2021). The future of wildlife conservation funding: What options do US college students support?. Conservation Science and Practice, e505. &lt;a href="https://doi.org/10.1111/csp2.505" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1111/csp2.505&lt;/a&gt;</text>
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          <name>Creator</name>
          <description>An entity primarily responsible for making the resource</description>
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            <elementText elementTextId="3380">
              <text>Larson, Lincoln R.</text>
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            <elementText elementTextId="3381">
              <text>Peterson, Markus Nils</text>
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            <elementText elementTextId="3382">
              <text>Von Furstenberg, Richard</text>
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            <elementText elementTextId="3383">
              <text>Vayer, Victoria R.</text>
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            <elementText elementTextId="3384">
              <text>Lee, Kangjae Jerry</text>
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            <elementText elementTextId="3385">
              <text>Choi, Daniel Y.</text>
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            <elementText elementTextId="3386">
              <text>Stevenson, Kathryn</text>
            </elementText>
            <elementText elementTextId="3387">
              <text>Ahlers, Adam A.</text>
            </elementText>
            <elementText elementTextId="3388">
              <text>Anhalt-Depies, Christine</text>
            </elementText>
            <elementText elementTextId="3389">
              <text>Bethke, Taniya</text>
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            <elementText elementTextId="3390">
              <text>Bruskotter, Jeremy T.</text>
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            <elementText elementTextId="3391">
              <text>Chizinski, Christopher J.</text>
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            <elementText elementTextId="3392">
              <text>Clark, Brian</text>
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            <elementText elementTextId="3393">
              <text>Dayer, Ashley A.</text>
            </elementText>
            <elementText elementTextId="3394">
              <text>Dunning, Kelly Heber</text>
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            <elementText elementTextId="3395">
              <text>Ghasemi, Benjamin</text>
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            <elementText elementTextId="3396">
              <text>Gigliotti, Larry</text>
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            <elementText elementTextId="3397">
              <text>Graefe, Alan</text>
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            <elementText elementTextId="3398">
              <text>Irwin, Kris</text>
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            <elementText elementTextId="3399">
              <text>Keith, Samuel J.</text>
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              <text>Kelly, Matt</text>
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              <text>Kyle, Gerard</text>
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              <text>Metcalf, Elizabeth</text>
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            <elementText elementTextId="3403">
              <text>Morse, Wayde</text>
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            <elementText elementTextId="3404">
              <text>Needham, Mark D.</text>
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            <elementText elementTextId="3405">
              <text>Poudyal, Neelam C.</text>
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            <elementText elementTextId="3406">
              <text>Quartuch, Michael R.</text>
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            <elementText elementTextId="3407">
              <text>Rodriguez, Shari</text>
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            <elementText elementTextId="3408">
              <text>Romulo, Chelsie</text>
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            <elementText elementTextId="3409">
              <text>Sharp, Ryan L.</text>
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              <text>Siemer, William</text>
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            <elementText elementTextId="3411">
              <text>Springer, Matthew T.</text>
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              <text>Stayton, Brett</text>
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              <text>Stedman, Richard</text>
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              <text>Stein, Taylor</text>
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              <text>Van Deelen, Timothy R.</text>
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              <text>Whiting, Jason</text>
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              <text>Winkler, Richelle L.</text>
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              <text>Woosnam, Kyle Maurice</text>
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        </element>
        <element elementId="49">
          <name>Subject</name>
          <description>The topic of the resource</description>
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              <text>Angling</text>
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              <text>College students</text>
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              <text>Conservation policy</text>
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              <text>Funding</text>
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              <text>Hunting</text>
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              <text>Public support</text>
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              <text>Wildlife management</text>
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          <name>Extent</name>
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            <elementText elementTextId="3426">
              <text>12 pages</text>
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          <name>Date Created</name>
          <description>Date of creation of the resource.</description>
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            <elementText elementTextId="3427">
              <text>2021-07-26</text>
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          <name>Rights</name>
          <description>Information about rights held in and over the resource</description>
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            <elementText elementTextId="3428">
              <text>&lt;a href="http://rightsstatements.org/vocab/InC-NC/1.0/" target="_blank" rel="noreferrer noopener"&gt;In Copyright - Non-Commercial Use Permitted&lt;/a&gt;</text>
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            <elementText elementTextId="3429">
              <text>&lt;a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" rel="noreferrer noopener"&gt;Attribution 4.0 International (CC BY 4.0)&lt;/a&gt;</text>
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        <element elementId="42">
          <name>Format</name>
          <description>The file format, physical medium, or dimensions of the resource</description>
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            <elementText elementTextId="3431">
              <text>application/pdf</text>
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        <element elementId="44">
          <name>Language</name>
          <description>A language of the resource</description>
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            <elementText elementTextId="3432">
              <text>English</text>
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        <element elementId="70">
          <name>Is Part Of</name>
          <description>A related resource in which the described resource is physically or logically included.</description>
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            <elementText elementTextId="3433">
              <text>Conservation Science and Practice</text>
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          <name>Type</name>
          <description>The nature or genre of the resource</description>
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            <elementText elementTextId="7117">
              <text>Article</text>
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