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                  <text>The research in this publication was partially or fully funded by Colorado Parks and Wildlife.

Dan Prenzlow, Director, Colorado Parks and Wildlife • Parks and Wildlife Commission: Marvin McDaniel, Chair • Carrie Besnette Hauser, Vice-Chair
Marie Haskett, Secretary • Taishya Adams • Betsy Blecha • Charles Garcia • Dallas May • Duke Phillips, IV • Luke B. Schafer • James Jay Tutchton • Eden Vardy

�Biological Conservation 262 (2021) 109298

Contents lists available at ScienceDirect

Biological Conservation
journal homepage: www.elsevier.com/locate/biocon

Perspective

Integrating social science into conservation planning
Rebecca M. Niemiec a, *, Rebecca Gruby a, Michael Quartuch b, Christina T. Cavaliere a,
Tara L. Teel a, Kevin Crooks c, Jonathan Salerno a, g, Jennifer N. Solomon a, Kelly W. Jones a,
Michael Gavin a, Anna Lavoie a, Amanda Stronza c, Leah Meth d, Ash Enrici a, Katie Lanter b,
Christine Browne e, Jonathan Proctor f, Michael Manfredo a
a

Human Dimensions of Natural Resources Department, Warner College of Natural Resources, Colorado State University, 1401 Campus Delivery, Fort Collins, CO 805231401, USA
Colorado Parks and Wildlife, USA
c
Department of Ecology and Conservation Biology, Texas A&amp;M University, USA
d
California Environmental Associates, USA
e
US Fish and Wildlife Service, USA
f
Defenders of Wildlife
g
Graduate Degree Program in Ecology, Colorado State University, USA
b

A R T I C L E I N F O

A B S T R A C T

Keywords:
Social science
Conservation planning
Wolf reintroduction
Adaptive management

A growing body of literature has highlighted the value of social science for conservation, yet the diverse ap­
proaches of the social sciences are still inconsistently incorporated in conservation initiatives. Building greater
capacity for social science integration in conservation requires frameworks and case studies that provide concrete
guidance and specific examples. To address this need, we have developed a framework aimed at expanding the
role for social science in formal conservation planning processes. Our framework illustrates multiple ways in
which social science research can contribute to four stages of such processes: 1) defining the problem and project
team; 2) defining goals; 3) identifying impact pathways and designing interventions; and 4) developing and
evaluating indicators of success (or failure). We then present a timely case study of wolf reintroduction in
Colorado, U.S.A., to demonstrate the opportunities, challenges, and complexities of applying our framework in
practice.

1. Introduction
A growing body of literature illustrates the role of the social sciences
in addressing conservation challenges (Ban et al., 2013; Bennett et al.,
2017a; Bennett et al., 2017b; Moon and Blackman, 2014). The social
sciences encompass a range of classic (e.g., sociology, anthropology,
political science, psychology, history, human geography) and applied (e.
g., law, education, communication) disciplines that seek to “understand,
describe, theorize, deconstruct, predict, imagine, or plan” social phe­
nomena (Bennett et al., 2017a). These disciplines, and themes within
these disciplines, range from environmental economics, which focuses
on topics such as the economic values of the environment and the role of
incentives in promoting behavior change, to environmental governance,
which examines the formal and informal rules, policies, and norms that
influence human behavior and conservation outcomes (Bennett et al.,

2017a). Recent reviews provide overviews of basic and applied con­
servation social sciences and clarify the types of questions that different
social science disciplines can address (Bennett et al., 2017a; Sandbrook
et al., 2013). Existing reviews suggest that the social sciences can inform
conservation in a variety of influential ways, ranging from enabling the
planning of conservation initiatives that match different social, eco­
nomic, cultural and governance contexts to facilitating more socially
equitable, inclusive and just conservation processes and improved socioecological outcomes (Bennett et al., 2017a; Sandbrook et al., 2013).
In practice, however, significant barriers remain to integrating
diverse social science approaches into conservation efforts (Bennett
et al., 2017b; Fox et al., 2006; Hartel et al., 2019; Pooley et al., 2014;
Welch-Devine and Campbell, 2010). These include failure to adequately
incorporate social science throughout all stages of the planning and
adaptive management of conservation initiatives (i.e., referred to

* Corresponding author.
E-mail address: rebecca.niemiec@colostate.edu (R.M. Niemiec).
https://doi.org/10.1016/j.biocon.2021.109298
Received 27 October 2020; Received in revised form 28 June 2021; Accepted 6 August 2021
Available online 2 September 2021
0006-3207/© 2021 The Authors.
Published by Elsevier Ltd.
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�R.M. Niemiec et al.

Biological Conservation 262 (2021) 109298

hereafter as “conservation planning processes”). Welch-Devine and
Campbell (2010), for example, found through interviews with re­
searchers and practitioners at the International Union for Conservation
of Nature (IUCN) Fourth World Conservation Congress that conservation
initiatives were often designed primarily by natural scientists before
engaging social scientists to “talk to people” or “get their buy-in.” His­
torically, social science approaches were rarely used to provide a
nuanced or mechanistic understanding of the socio-political context or
examine assumptions underlying interventions in practice (Walker and
Hurley, 2004). The authors also found that social science was sometimes
incorrectly understood as synonymous to “working with local commu­
nities.” Similarly, Fox et al. (2006) found that social scientists were often
recruited at the end of a project to market or evaluate conservation in­
terventions, rather than being involved in the initial planning stages or
throughout implementation.
More recently, Bennett et al. (2017b) highlighted barriers such as
organizational culture, disciplinary assumptions, lack of practitioner
training in social science methods, and lack of social science capacity in
organizations that continue to hinder the integration of social science in
conservation initiatives. It is common for natural resource management
agencies in the United States, for example, to employ relatively few
social scientists representing limited disciplinary perspectives compared
to natural scientists (Sexton et al., 2013). Lack of understanding
regarding the function and utility of social science in agency decisionmaking often results in these social science practitioners being primar­
ily relegated to roles such as facilitating public meetings or conducting
stakeholder opinion polls. Funding limitations have also been found to
hamper collection and use of social science information in conservation
decision-making (Cornu et al., 2014). Although the value of social sci­
ence has increasingly been recognized, its legitimacy as a form of science
is sometimes questioned by policy makers and decision makers. To
illustrate, a January 2019 bill was introduced to the Montana House of
Representatives that stated: “the director, department, and commission
may only use facts and science when making decisions” but “may not use
social science, human dimensions, or people’s attitudes, opinions, or
preferences in decision-making processes related to fish and wildlife”
(HB161). The false dichotomy created by this statement fails to recog­
nize the social sciences as comparable to the natural sciences in

providing valid scientific information for decision-making (Manfredo
et al., 2019, p. 960).
These challenges served as an impetus to develop a framework that
guides the integration of diverse social science approaches in conser­
vation planning processes. While a growing body of literature has
focused on the broader value of the social sciences for conservation
planning (e.g., Ban et al., 2013; Bennett et al., 2017a; Sandbrook et al.,
2013), clear guidance is lacking on how to explicitly apply diverse social
science tools and approaches throughout conservation planning
processes.
In the sections that follow, we first provide an overview of our
framework in relation to four key stages of conservation planning pro­
cesses (Fig. 1). Then, to demonstrate its utility, we discuss how com­
ponents of this framework are currently being applied to inform the
planning process for wolf reintroduction into the state of Colorado in the
U.S. West. A citizen ballot initiative that mandated wolf reintroduction
into Colorado passed through a vote in November 2020; the state
wildlife agency is currently in the process of planning wolf reintro­
duction and is working with researchers to collect social science data
with the hope that it will inform the process over time. This wolf rein­
troduction effort therefore provides a real-world case study to examine
the efficacy of the framework and the nuances, challenges, and oppor­
tunities that arise from implementing our framework in practice.
Our framework focuses on rational planning processes for devel­
oping conservation initiatives because of their suitability in many set­
tings and their prolific use among conservation and natural resource
management professionals, especially in the United States (Ban et al.,
2013; Bright et al., 2000). Rational planning processes typically involve
governments or organizations setting goals and developing approaches
for achieving and evaluating those goals (Ban et al., 2013; Bright et al.,
2000). We recognize that not all conservation initiatives are developed
using rational planning processes – nor should they be. In fact, decades
of research on the governance of common pool resources has revealed
the benefits of self-organized governance where resource users design
their own sustainability practices without government or other external
intervention (Ostrom, 2005). More broadly, social science research has
advocated for contextualized conservation planning processes that
emphasize the importance of locally-specific cultural protocols,

Fig. 1. An expanded role of social science approaches in each stage of conservation planning processes. Stages inform planning in a non-linear and itera­
tive approach.
2

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Biological Conservation 262 (2021) 109298

knowledge systems, and institutions in decision-making (i.e., biocultural
approaches to conservation) (Gavin et al., 2015). While rational plan­
ning models are not the only approach to conservation planning, they
are our focus here because of their frequent use in the conservation and
natural resource management fields.

attitudes, and behaviors that are often at the root of conservation
problems and thereby define the socio-cultural context of conservation
efforts in an area; pre-existing social rules and norms; and how different
stakeholders, including underrepresented and marginalized groups,
affect or are affected by the problem (Carlisle and Gruby, 2018; Man­
fredo et al., 2020; Santos, 2015). Such an analysis often requires a
critical assessment of the dominant narratives about the cause of the
problem and problem framings, which can lead to the surfacing of
previously unrecognized inequalities and alternative narratives where
necessary (e.g., Fairhead and Leach, 1995). Ideally, this systematic
analysis is co-developed by all affected stakeholders through participa­
tory processes to facilitate projects that adequately reflect and serve
context-specific community interests and needs (Enrici and Hubacek,
2018).

2. Integrating the social sciences in conservation planning
processes
Our framework focuses on providing specific ways in which the so­
cial sciences can be integrated into four fundamental stages of conser­
vation planning processes: 1) Defining the problem and project team; 2)
Defining goals; 3) Identifying impact pathways and designing in­
terventions (e.g., policies, programs, projects); and 4) Defining and
monitoring indicators of success (or failure) (Fig. 1). We focus on these
four stages of planning processes as they are relevant and applicable to a
diversity of rational planning approaches (Bright et al., 2000; Schwartz
et al., 2018), including adaptive management and Theory of Change
(ToC; Biggs et al., 2017), which are both fundamental components of the
Open Standards for the Practice of Conservation (i.e., Conservation
Standards (CS); Conservation Measures Partnership, 2013). Below, we
describe how each stage fits within these existing planning frameworks.
While we present the four stages in a specific order, we recognize that
planning often does not occur linearly, and that the different stages may
inform one another in an iterative and adaptive fashion, as we later
illustrate with our case study.

2.2. Stage 2: defining goals and objectives
Defining overarching goals is central to adaptive management,
developing a ToC, and the “planning” step of CS, in which specific tar­
gets (e.g., species recovery) are defined and measurable time-limited
goals are set for each target (Mayne, 2017). In CS, goals are focused
on the ultimate conservation outcome(s), which in the most recent
versions of CS are the desired status of biodiversity and human wellbeing targets. Objectives represent the ecological, social, cultural, eco­
nomic, and political milestones that define the achievement of distinct
steps in a theory of change (referred to as “results chains” in CS) that end
in the desired status of the target. Defining goals and objectives involves
determining what the intervener (often a multi-stakeholder group rep­
resenting diverse interests) is trying to achieve through the conservation
initiative, for whom, and why. These build upon what is determined and
learned from the problem definition stage. Social science approaches
can inform this stage by investigating the conservation-related goals that
the public and key stakeholder groups support, the potential for conflict
or consensus among different stakeholder groups over various goals, the
potential positive or negative impacts of different goals on various
stakeholder groups, how different goals will reinforce or challenge
existing power dynamics, and how to develop contextually appropriate
stakeholder processes for co-developing goals in a participatory, dem­
ocratic, and inclusive way (Boluk et al., 2019a; Campbell et al., 2014;
Manfredo et al., 2003; Teel and Manfredo, 2009; Reed, 2008; Stronza,
2009).

2.1. Stage 1: defining the problem and project team
To successfully integrate social sciences in conservation, it is
important to include them in the early stages of planning processes
where they can offer a more holistic understanding of the problem and
the social context in which conservation interventions will be applied.
Defining the problem and project team is the first step typically included
in adaptive management frameworks and involves analyzing the con­
servation situation to identify targets, threats, and opportunities as well
as members of the project team. In CS this is referred to as “defining
planning purpose and project team.”
This stage involves understanding and identifying diverse actors,
what level of involvement each actor should have (or is interested in
having), and how power will be navigated and shared during the pro­
cess. Social science approaches can help inform the development of an
inclusive and diverse project team by examining and incorporating
diverse knowledge systems, perspectives, and values and ensuring there
is a recognition of rights (to land, resources, decision-making, etc.) of
different groups (Cassidy and Salerno, 2020; David-Chavez and Gavin,
2018; Gavin et al., 2015), including both human and non-human
marginalized groups (Cavaliere and Ingram, 2021). For example, so­
cial science approaches for stakeholder analysis (e.g., interviews, sur­
veys, and network analysis) can provide an understanding of how
diverse actors want to be included in decision-making and the diversity
of perspectives and knowledge systems different stakeholders may
represent (Reed, 2008; Ban et al., 2013). By identifying and facilitating
the integration of multistakeholder perspectives into the project team,
social scientists can help avoid perpetuating neoliberal conservation
approaches (Branstrator et al. Unpublished Results) and actively negate
replications of antiquated structures of power that benefit from
oppression and unequal access to decision making (Branstrator et al.
Unpublished Results).
This stage also involves deciding what aspects of the conservation
problem require intervention. This decision should be based on a sys­
tematic analysis of the social drivers of the problem (including cultural,
economic, governance, and institutional factors) across multiple scales
and the interactions between those drivers and biological elements
(often the management focus) relevant to the problem. To illustrate,
understanding social drivers may involve studying: human values,

2.3. Stage 3: identifying impact pathways and designing interventions
After goals are determined, the next step in the planning process
typically involves identifying impact pathways for how potential in­
terventions (e.g., policies, programs, projects) may influence systems to
achieve desired goals. Corresponding interventions can then be designed
accordingly to achieve those goals. A crucial component of this stage is
investigating the causal assumptions behind the links in the pathway (e.
g., the assumption that providing information to the public will lead to
behavior change). Social science approaches can inform realistic as­
sumptions about the capacity to implement an intervention, who an
intervention will reach/impact, whether it will change human attitudes,
behaviors, and structures of power, how such change may influence
broader social-ecological systems, and how external factors may interact
with the intervention to influence desired results (Bennett and Satter­
field, 2018; Boluk et al., 2019b; Byerly et al., 2018; Gruby and Basurto,
2013; Niemiec et al., 2019). In other words, social science approaches
can define the theory of change, or what the CS framework refers to as
the “results chains” that link interventions to changes in targets. For
example, many social science disciplines and applied fields, such as
communication, tourism, marketing, environmental education, conser­
vation psychology, and environmental economics, seek to understand
how education, outreach, and incentives influence the decision-making
of actors with regard to a conservation initiative. Social scientists in
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Biological Conservation 262 (2021) 109298

these disciplines/fields use a variety of qualitative and quantitative
methods, and increasingly conduct lab or field experiments or use quasiexperimental designs to test different public outreach and engagement
approaches (e.g., Byerly et al., 2018; Niemiec et al., 2019). Findings
from these studies can inform identification of impact pathways that are
likely to be effective at changing human behavior or achieving other
desired outcomes for conservation and can help reduce the likelihood of
intervention failure, saving resources.
Once the impact pathways have been identified, social science ap­
proaches can also facilitate the design and implementation of in­
terventions that are well-matched to the social dimensions of the
problem and therefore more likely to be successful. These interventions
may include new or adapted decision-making processes, governance
structures, and education, outreach, or incentive programs (Bennett and
Satterfield, 2018; Browne-Nuñez et al., 2015; Byerly et al., 2018; Gruby
and Basurto, 2013; Luyet et al., 2012; Niemiec et al., 2019; Richmond
et al., 2019). The social sciences can also contribute meta-insights about
the process of developing impact pathways and interventions, such as
the need to view every intervention as an experiment and avoid “blue­
print” or “one-size-fits-all” approaches in favor of contextualized ap­
proaches and adaptive learning (Berkes and Turner, 2006; Ostrom,
2005).

wildlife agency, began implementing a potential process to reintroduce
wolves on the Western Slope of Colorado by the end of 2023, as
mandated by the ballot initiative. The planning process includes the
formation of a Technical Working Group (TWG) of scientific experts on
wolf biology and management as well as the development of a public
outreach process and Stakeholder Advisory Group (SAG) led by a thirdparty facilitator. The SAG is tasked with developing recommendations
for wolf management, which the Colorado Parks and Wildlife Commis­
sion (the citizen board, appointed by the Governor, that sets state reg­
ulations and policies for Colorado’s state parks and wildlife programs)
will consider. The public outreach process will involve a suite of op­
portunities for managers and facilitators to provide information to and
seek input from the public, while the SAG will involve deliberative
discussions among a small (~15 person) group of stakeholders with
diverse perspectives. Below, we reflect on how components of our
framework are being applied, or could be applied, to integrate social
science into the four stages of planning for wolf reintroduction and
management in the state. We combine our discussions of stages 1 and 2,
as well as our discussions of stages 3 and 4, to illustrate the complex,
non-linear way in which the stages inform one another in an iterative
process.
3.1. Stages 1 &amp; 2: defining the problem and setting goals related to wolf
reintroduction

2.4. Stage 4: developing and evaluating indicators of success (or failure)
Social science approaches can inform the development of social in­
dicators, and broader indicators of social-ecological systems. They can
also be used to monitor and evaluate success and limitations of in­
terventions in achieving goals, and also determine any unintended
consequences (Ban et al., 2013; Gruby et al., 2017). For example, in­
dicators could be developed to measure impacts on social conflict, cul­
tural norms, attitudes and behaviors, power dynamics, social networks,
and income, livelihoods, or material well-being (Ferraro and Patta­
nayak, 2006; Jones and Lewis, 2015; Jones et al., 2020; Mascia et al.,
2014; Salerno et al., 2017). Social science research suggests that in­
dicators are often most effective and fair when they are context-specific
and culturally embedded (Dacks et al., 2019; Sterling et al., 2017). In
addition to using a variety of qualitative and quantitative methods, so­
cial scientists increasingly use experimental and quasi-experimental
impact evaluation designs to measure the impacts of different conser­
vation interventions including public outreach campaigns, communitybased conservation initiatives, biocultural interpretation and education
strategies, and financial incentives (e.g., Ferraro and Pattanayak, 2006;
Jones and Lewis, 2015). Impact evaluation best practices identify
mechanistic relationships along a causal pathway, from intervention to
outcome, in order to enable adaptive management. Results of impact
evaluation should also inform the development of updated interventions
or impact pathways (McCarthy and Possingham, 2007).

As our framework indicates, planning efforts can be most effective
when the problem and corresponding goals are co-developed by a
diverse set of stakeholders and informed by social science research.
However, a challenge to implementing this approach is that in some
cases, constraining factors, such as laws and regulations, result in predefined conservation goals for agencies and organizations. In the case
of wolf reintroduction in Colorado, the ultimate ecological goal of
restoring a viable population of wolves to the state was defined by
Proposition 114 (Stage 2 of our framework). A corresponding socioecological goal held by CPW and many stakeholders is to ensure the
viable population of wolves has minimal negative impacts to human
livelihoods and endeavors.
While the ultimate ecological goal was defined by the ballot initia­
tive, an understanding of “the problem” from social science research
(Stage 1 of our framework) provides the opportunity to identify addi­
tional desired social outcomes associated with the wolf reintroduction
process. Following our framework above, research on “the problem” in
this context involves studies on different stakeholder perspectives of the
problem being created or solved by the wolf reintroduction ballot
initiative and the social factors that led to the ballot initiative. Below, we
summarize this research on the problem and how it informs planning by
leading to the identification of additional desired social outcomes.
Social science research on different stakeholder views of the prob­
lems associated with wolf reintroduction conducted via surveys, media
analysis, interviews, and a stakeholder workshop (Niemiec, 2020; Nie­
miec et al., 2020; Pate et al., 1996) has revealed that the perceived
problem being created or addressed by wolf reintroduction varies
among stakeholders (Niemiec, 2020; Niemiec et al., 2020). Some
stakeholders argue that wolf reintroduction itself is the problem due to
perceived threats posed by wolves to livestock, hunting opportunities/
industries, and human and pet safety (Niemiec, 2020; Niemiec et al.,
2020). Other stakeholders argue that the ballot initiative resolved the
problem of wolves’ absence from the landscape and that reintroduction
will improve the health of Colorado’s ecosystems and “right a past
wrong” of exterminating wolves (Niemiec, 2020; Niemiec et al., 2020).
More broadly, social science research suggests that one of the
problems inherent in wolf reintroduction is social conflict, or conflict
between stakeholder groups, which is driven by deeper value and
identity-based differences (Madden and McQuinn, 2014; Manfredo
et al., 2020; Nie, 2001; Wilson, 1997). Social conflict is defined as a
struggle over values and claims to status, power, and scarce resources

3. Examining our framework in practice: the case study of wolf
reintroduction in Colorado
In this section, we apply a case study of wolf reintroduction into
Colorado to illustrate how current planning practices align (or not) with
our framework, and to identify opportunities and challenges to facilitate
greater integration of the social sciences into conservation planning.
Gray wolves were once common in Colorado but were extirpated by
humans in the 1940s. Over 70 years later, several environmental orga­
nizations pursued a ballot initiative to restore wolves (Proposition 114,
which qualified for the state ballot in January 2020). Multiple surveys
conducted before the ballot initiative found high levels of public support
for wolf restoration ranging from 66% to 84% (Niemiec et al., 2020;
Meadow et al., 2005; Pate et al., 1996). In November, 2020, the initia­
tive passed with 50.9% of the Colorado public voting in favor (Colorado
Secretary of State, 2020).
In Spring, 2021, Colorado Parks and Wildlife (CPW), the state
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Biological Conservation 262 (2021) 109298

(Coser, 1967) and can range from disagreements or disputes to
destructive escalation and polarization between stakeholders (Burgess
and Burgess, 1996). In the case of wolf reintroduction and management,
signs of social conflict may include polarizing rhetoric, obstructive
activism, and unwillingness of stakeholder groups to collaborate, engage
with scientific information, or engage in productive dialogue. This social
conflict over wolves can result in negative outcomes for both people and
wildlife, such as a reduction in the ability for stakeholder groups to
cooperate and develop mutually acceptable solutions that minimize
conflict between wolves and people (Wilson, 1997). Social science
studies indicate that many environmental groups advocate strongly for
wolf reintroduction in part because wolves have become symbolic of the
broader fight to preserve wilderness and ecological integrity (Nie,
2001). On the other hand, interview-based, ethnographic research has
found that opposition to wolves, particularly among ranchers and rural
communities, represents a type of cultural resistance to social trends
perceived as economically and culturally threatening (Wilson, 1997).
Social conflict can escalate when stakeholders’ desires to pursue or
protect these deeper values and identities result in groups making
harmful assumptions about others with different beliefs, fueling anger,
hatred, and mistrust between groups (Čehajić-Clancy et al., 2016). This
research on the problem being created by wolf reintroduction (Stage 1 of
our framework) highlights a first potential social outcome (Stage 2 of our
framework) that could be pursued in relation to wolf reintroduction: reducing
social conflict between stakeholders through participatory planning processes.
Facilitating reductions in social conflict could benefit the socioecological goal of a viable population of wolves with minimal impacts
to people by enabling stakeholders to develop and help implement
mutually agreed upon solutions that minimize conflict between wolves
and people. Achieving this outcome could also reduce the likelihood of
stakeholder groups engaging in obstructive actions, such as retaliatory
killings of wolves or lawsuits, and could help promote collaboration
between stakeholders on future initiatives.
Research from Stage 1 of the framework also suggests that some see
the problem associated with wolf reintroduction in Colorado as the
ballot initiative itself, which is an alternative approach for making de­
cisions about wildlife management. Some social science scholars have
highlighted potential concerns with and benefits from this approach. For
example, Loker et al. (1998) suggested that ballot initiatives may result
in uninformed decisions by voters with little knowledge of the subject.
On the contrary, ballot initiatives may also allow expression of public
preferences for wildlife management by some citizens that traditionally
have not effectively participated in wildlife management decisions
(Loker et al., 1998). Ballot initiatives can also circumvent the state
wildlife agency’s decision-making authority. This authority is often
rooted not just in ecological science but in a culture of “traditionalist” (i.
e. consumptive-based or anthropocentric) values, which characterize
wildlife primarily as a resource to be used and managed for human
benefit (Manfredo et al., 2020; Manfredo et al., 2019; Teel and Man­
fredo, 2009). These values are tied to historical traditions of hunting and
game management that defined the origins of the wildlife profession,
and to traditional uses of wildlife (e.g., hunting and fishing) that remain
the primary funding mechanism for state wildlife agencies in the U.S.
(Jacobson and Decker, 2008; Williams, 2010). In contrast, recent studies
have shown a growing percentage of the U.S. public expresses “mutu­
alist” values toward wildlife (seeing wildlife as a part of their broader
social network and deserving of rights like humans). This shift in public
values has been linked to increased challenges for wildlife agencies, such
as less social support for “traditional” (i.e. consumptive-based) forms of
wildlife management (e.g., lethal control; Manfredo et al., 2020; Man­
fredo et al., 2017).
The ballot initiative to reintroduce wolves may be understood within
this narrative of changing values and power dynamics; specifically, the
ballot initiative can be seen as an attempt by mutualist-oriented groups
to have a greater say in decision-making about wildlife management in
the state. Indeed, in a stakeholder workshop organized and designed by

the first author in advance of the ballot initiative, some stakeholders
reported that they believed the ballot initiative addressed the problem
that their values related to wolves were not being adequately considered
in decision-making about wildlife management in the past (Niemiec,
2020). Other stakeholders, such as ranchers, discussed their opposition
to the ballot initiative, in part because it circumvented historical pro­
cesses for decision-making and enabled the urban majority to impose
their will on the rural minority who will have to live with the potential
negative impacts of wolves (Niemiec, 2020). The workshop identified
other important power dynamics and values among diverse stakeholder
groups and government representatives, including the desire for repre­
sentatives from sovereign Native American Nations to be meaningfully
included in decision-making about wolf management (Niemiec, 2020).
This research on the social context that led to the ballot initiative
(Stage 1 of our framework) illustrates the need for a second social outcome
associated with wolf reintroduction (Stage 2 of our framework): to incor­
porate diverse values and empower diverse stakeholders in the development of
the management plan. Incorporating diverse values and empowering
diverse stakeholders could achieve the socio-ecological goal of a viable
population of wolves with minimal negative impacts to humans by
potentially enhancing public acceptance of management plans and trust in
agencies. These social outcomes could also provide broader benefits to
CPW and society; for example, enhancing public trust could facilitate
public compliance with and support for future initiatives and CPW’s
mission overall, and incorporating diverse values can help “reduce the
likelihood that those on the periphery of the decision-making context or
society are marginalised” (Reed, 2008).
3.2. Stages 3 &amp; 4: identifying impact pathways and designing and
evaluating interventions for wolf reintroduction
There are numerous opportunities and challenges to applying social
science research to adaptively and iteratively develop (Stage 3 of our
framework), evaluate, and refine (Stage 4 of our framework) impact
pathways for wolf reintroduction. Here, we focus on two types of impact
pathways that can help achieve the four social outcomes outlined above
(i.e., reduced social conflict, incorporating diverse values/empowering
diverse stakeholders, and enhancing public acceptance and trust) and
the socioecological goal of restoring a viable population of wolves with
minimal negative impacts to humans: 1) stakeholder and public
involvement processes; and 2) policies and programs to address and
minimize the potential negative impacts of wolves on people. We reflect
on the challenges, opportunities, and current attempts to integrate social
science into the iterative design and evaluation of both of these types of
impact pathways for wolf reintroduction.
The first impact pathway social science could inform is stakeholder
and public involvement processes for wolf reintroduction planning,
which have the potential to address the social outcomes described
above. A large body of social science literature highlights the impor­
tance of meaningful multistakeholder engagement in deliberation and
shared decision-making to achieve various social outcomes, such as a
reduction in social conflict (e.g., see Luyet et al., 2012; Reed, 2008 for
reviews), particularly for contentious and value-based debates over
natural resources (Nie, 2001; Madden and McQuinn, 2014). To aid in
wolf reintroduction planning, CPW followed recommendations from this
literature by convening the Stakeholder Advisory Group (SAG) and, with
guidance from M. Quartuch (CPW staff scientist), applying several best
practices, including using a third-party facilitator and seeking out
diverse and balanced voices.
However, several challenges were also identified when attempting to
implement lessons learned from social science literature in the design of
the SAG that emerged from a lack of clarity on how existing social sci­
ence findings translate to practice. For example, one of the best practices
recommended in the literature is to use a systematic approach to identify
and select stakeholders to be included in participatory processes (Reed,
2008). A systematic approach typically involves conducting some form
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of stakeholder analysis, which often involves the application of meth­
odological tools from the social sciences (e.g., social network analysis,
interviews, surveys) to identify interested and affected stakeholders,
differentiate between stakeholders, and investigate relationships be­
tween stakeholders to prioritize who to include in processes (Reed,
2008). Even after a detailed literature review, however, questions
remained about how different systematic methods of stakeholder se­
lection might influence social outcomes in various contexts and thus
what selection approach was ideal for the SAG. For example: In what
circumstances does stakeholder assessment have to be conducted by a
social scientist using analytical methods such as social network analysis
to achieve social outcomes? In what context is it beneficial (or appro­
priate) to survey those interested in serving on advisory groups to inform
stakeholder selection, versus drawing upon local knowledge from key
informants who are embedded in the communities most likely to be
affected? In the case of wolf reintroduction planning, stakeholder se­
lection for the SAG occurred by CPW leadership, who recruited partic­
ipants via an open application process that was available to anyone who
was interested in order to enhance transparency and inclusiveness.
Leadership used three criteria to select stakeholders: 1) geographic
representation, (2) representation of diversity of interests/perspectives/
opinions, and (3) willingness to work together to accomplish the goals
outlined in the ballot initiative. Using an open application process has
the potential to address issues of inequity and power and increase
legitimacy and transparency, all of which are described in the social
science literature as best practices of stakeholder engagement. However,
the same literature often falls short of being prescriptive with respect to
when various approaches for stakeholder selection could, should, or
must be applied in different contexts to achieve social outcomes.
The challenge described above highlights the need to conduct lon­
gitudinal social science evaluations of social outcomes (Stage 4 of our
framework) to learn what types of impact pathway designs may be
effective in a particular context. This type of research could inform the
adaptive management of stakeholder and public involvement processes
over time. For example, such longitudinal investigations can lend insight
into stakeholders’ perceptions of whether the selection process was
systematic and more broadly incorporates diverse values. To inform
wolf reintroduction planning, CPW and Colorado State University (CSU)
social science researchers are collaborating to conduct such a longitu­
dinal investigation of stakeholder perceptions and social outcomes. This
collaborative research effort evolved from two years of relationship
building between CPW and CSU social scientists and a RAPID grant from
the National Science Foundation Decision, Risk, and Management Sci­
ences Directorate, which was awarded to M. Quartuch and R. Niemiec.
The researchers are currently developing context-specific indicators of
social conflict, social learning, public acceptance of management op­
tions, and trust. The researchers plan to implement a series of longitu­
dinal surveys and interviews of the general public and as well as highly
involved stakeholders (including members of the SAG and those who are
not participating in the SAG) to monitor and evaluate changes in these
outcomes over a year. They also plan to implement surveys to evaluate
whether stakeholders believe that procedural criteria from the social
science literature (e.g., transparency, representativeness of the process)
are being met (building on Young et al., 2013). This research is intended
to inform planning of stakeholder engagement and public outreach for
wolf reintroduction and improve CPW’s stakeholder engagement efforts
over time.
A second type of impact pathway for wolf reintroduction that social
science could inform (Stage 3 of our framework) is policies and programs
designed to address and minimize potential negative impacts of wolves
on people’s livelihoods. These programs and policies in other states
typically include: compensation to landowners for livestock losses
caused by wolf depredation; cost sharing opportunities for landowners
to implement proactive management strategies (e.g., range riders, fla­
dry) for reducing the likelihood of wolf depredation; education and
outreach to landowners about these proactive strategies; lethal control

of wolves; and in some circumstances, “payment for presence” programs
that provide payments to landowners for the additional costs of living in
areas with wolves (Karlsson and Sjöström, 2011; Macon, 2020). The
assumption of these programs and policies is that they will offset or
reduce the negative costs to landowners from wolves and, in some cir­
cumstances, increase landowners’ acceptability of wolves and likelihood
of implementing proactive management approaches for reducing con­
flict with wolves. There is an opportunity for the development of these
impact pathways to be informed by existing or new, context-specific
social science insights (e.g., Scasta et al., 2017). For example, research
in other states with wolves has suggested the importance of integrating
methods (e.g., participatory focus groups) that build trust and empower
livestock producers to adopt new management tools (Browne-Nuñez
et al., 2015). Other research on forestry and invasive species manage­
ment suggests the potential for outreach that facilitates peer-to-peer
learning to encourage the adoption of new landowner management
practices (Niemiec et al., 2019; Ma et al., 2012; Quartuch et al., 2021).
One challenge when seeking to integrate social science into the
development of these policies and programs is that little is known about
the relative effectiveness of these different types of programs (i.e.,
compensation, subsidies, payment for presence, lethal control, outreach
in the form of peer-to-peer learning, etc) in different contexts (Stage 4 of
our framework). In particular, there are few existing social science
studies examining the causal impact of different policies, payments, and
outreach programs at promoting tolerance towards carnivores and
encouraging landowner adoption of proactive carnivore conflict reduc­
tion practices (Treves and Bruskotter, 2014). Research in other fields
suggests that payments may vary in their effectiveness at encouraging
adoption of new behaviors, depending on socio-cultural context and the
type of payment (Quartuch and Beckley, 2014; Rode et al., 2015); in
some cases, payments can reduce people’s intrinsic motivation to
engage in a new behavior.
This challenge points to a significant need for social scientists to
conduct experimental or quasi-experimental studies to examine the
causal impact of various programs and policies on landowner tolerance
towards carnivores and adoption of practices for reducing conflict with
carnivores. Several of the authors on this paper, however, have found
that pursuing this line of research poses its own difficulties. For example,
when attempting to develop proposals and advocate for this type of
research, the first author has heard concerns from some stakeholders
who believe that certain management approaches (e.g., compensation, a
certain amount of lethal control of wolves) are effective at reducing
conflict and thus do not need to be tested using quasi-experimental or
experimental methods. Some practitioners and stakeholders are also
concerned about the inequity of providing interventions to some land­
owners and not others, as would be required in an experimental design,
while others do not fully agree that the indicator (increasing landowner
adoption of proactive tools and tolerance) is a valid measure of the ul­
timate goal (reducing human-wolf conflict). These challenges suggest
the need for increased opportunities for social science researchers,
wildlife managers, and conservation practitioners to engage in specific
dialogue about the efficacy of these different approaches, how to eval­
uate their success, and which metrics are critical for doing so.
It is yet to be seen whether and how social science research will be
integrated into the design and evaluation of impact pathways related to
minimizing conflict between wolves and stakeholders in Colorado. In
addition to the challenges described above, CPW faces several con­
straints when considering how to integrate social science into the
identification, design, and evaluation of impact pathways (Stages 3 and 4
in our framework) on this topic. For example, the ballot initiative man­
dates a process to reintroduce wolves on the Western Slope of Colorado
by the end of 2023, which poses a time constraint for planning and
decision-making. Collecting social science data on context-specific out­
comes can often take longer than the two years allocated for planning
and implementation, demonstrating the need for an adaptive manage­
ment approach that utilizes social science research. Furthermore,
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agency staff have limited capacity to take on additional social science
projects on such short timelines. This constraint highlights the critical
importance of partnerships between state agency staff and researchers
from outside the agency.

collaborations, beyond the case study of wolf reintroduction reviewed in
this paper. As an illustration, in 2016, over 125 researchers and prac­
titioners convened a Think Tank on the Human Dimensions of Large
Scale Marine Protected Areas to understand the unique challenges of
managing large-scale marine protected areas and develop best man­
agement practices and a research agenda for addressing these issues
(Christie et al., 2017). In 2009, the Maryland Sea Grant brought together
several teams of physical scientists and a team of social scientists to
create a plan for Ecosystem Based Fisheries Management to help restore
the health of Chesapeake Bay (Green, 2010). Another example is the
work of the North American Bird Conservation Initiative (NABCI) to
advance social science applications to bird conservation in the North
American context; their efforts have recently led to a compilation of
social science “success stories” (see https://nabci-us.org/success-sto
ries/) to provide guidance and build greater support for social science
integration (Dayer et al., 2020). The Human Dimensions Branch of the
U.S. Fish and Wildlife Service serves as an additional illustration, of­
fering a host of resources for incorporating the social sciences in con­
servation, including trainings for practitioners and contributions to the
HDgov web portal, which contains stories of “social science in action”
across the agency (see https://doi.sciencebase.gov/hd/team/fws).
Additionally, in response to calls for academics to facilitate trans­
disciplinary approaches for human-carnivore coexistence (Hartel et al.,
2019), in 2020, a team of social and ecological scientists at CSU formed
the Center for Human Carnivore Coexistence to integrate interdisci­
plinary research, education, and practice focused on reducing conflict
among stakeholder groups about carnivores as well as conflict between
carnivores and people. In addition to engaging with the wolf reintro­
duction process as described above, members of that same team
collaborated to advance a model for the integration of social and
ecological information to understand and manage human-wildlife in­
teractions, more broadly (Lischka et al., 2018). These are just a few
examples from our collective knowledge and experience, included here
for illustration, that may offer guidance for future integration efforts.
The growing body of literature on collaboration, participatory and
action research, and co-production of knowledge provides additional
insight into how to facilitate this integration (Lemos et al., 2018;
Österblom et al., 2017; Wilmer et al., 2019; Zafra-Calvo et al., 2020).
Ultimately, certain enabling conditions may be required for successful
application of social science research in conservation planning pro­
cesses. In our experience, examples of these enabling conditions include
corollaries to the challenges identified above: funding, such as the NSF
grant provided in our case study, which can serve as a catalyst for
greater integration of social sciences; time spent building trust and re­
lationships between researchers and practitioners (e.g., through “com­
munities of practice” discussed in Hartel et al., 2019); and social science
‘champions’ who engage in advocacy, education, and training to raise
awareness among non-social-scientists and agency/organization lead­
ership about the importance and role of the social sciences. We also
found that the process of developing this paper with an interdisciplinary
group of researchers and practitioners helped clarify some of the ways in
which social science could inform wolf reintroduction planning; we
hope that our framework could be used by others in this way to help aid
social science integration. Success stories or case studies that highlight
the critical contributions of social science research to conservation
planning and practice, such as the case study shared here and NABCI’s
compilation of case studies mentioned above, are also important. Future
work should examine in more depth the challenges, enabling conditions,
and approaches for further integrating the social sciences into conser­
vation initiatives. It is our intention that our framework and case study
application provide motivation and guidance for such integration
moving forward.

4. Discussion
While a growing body of literature has sought to clarify the role of
diverse social sciences in conservation (e.g., Bennett et al., 2017a), so­
cial science information is still rarely incorporated throughout the
adaptive management cycle of conservation planning processes. Often,
when the social sciences are utilized, they are incorporated late in the
project cycle (Christie et al., 2003; Lischka et al., 2018; Pooley et al.,
2014). We have provided a framework that identifies specific, practical
opportunities for social science integration within four stages of con­
servation planning processes. Applying our framework to the timely case
of wolf reintroduction in Colorado demonstrates the relevance and
contribution of the social sciences at each stage.
In practice, there are many challenges to integrating social science
research into conservation planning, some of which we highlighted
through our case study. These may include: a lack of clarity on what
some social science research implies for practice; time or resource
constraints to conducting and synthesizing social science research; a
lack of social science “champions” or social science capacity within
conservation organizations and governmental agencies; an incentive
and recognition system for academic researchers which often focuses
more on publications and research grants than on outreach and
engagement with practitioners; and the time, difficulty, and sometimes
contentiousness associated with re-thinking research questions, goals,
and management approaches using social science approaches (Bennett
et al., 2017b). Further, challenges may stem from a failure to recognize
or understand the breadth and value of social science disciplines and
applied fields that could be brought to the project; it is not uncommon,
for example, to recruit a single social scientist who may then be expected
to represent a variety of specializations within the broader field (Bennett
et al., 2017b). The legitimacy of different disciplinary paradigms and
methods of data collection within the social sciences themselves must be
acknowledged, understood, and embraced for a more holistic approach
to social science integration in conservation planning. Of course, this
diversity comes with its own set of challenges, such as ideological dif­
ferences and variations in core values among the disciplines that can
create barriers to collaboration (Campbell, 2005; Welch-Devine and
Campbell, 2010). However, bringing diverse social science perspectives
to conservation planning is crucial given it provides important oppor­
tunities for achieving a more comprehensive understanding of the
problem, goals, possible interventions, and the social impacts of those
interventions.
Given that social science can inform more just and effective in­
terventions, it is also critical that social science research be recognized
as a priority from the beginning of conservation planning processes,
rather than being added on to existing research projects or relegated to a
supporting role (Campbell, 2005; Lischka et al., 2018). It may be easier
to convince decision-makers to integrate social science for conservation
(i.e., that helps achieve conservation objectives), rather than on con­
servation (i.e., that reflects on the ethics, power dynamics and as­
sumptions of conservation), as the latter can often challenge deeply
ingrained assumptions and practices, and structures of power (Sand­
brook et al., 2013). Such critiques may be met with resistance and
frustration if not accompanied by suggestions for more effective con­
servation practices (Brosius, 2006). Similarly, while social science
research should be grounded in established theory and concepts where
possible, positioning of that research to contribute to applied problems
demands clearly specified implications for conservation practice (Teel
et al., 2018).
Despite these challenges, there are a growing number of examples of
social science integration already happening through formal

Declaration of competing interest
The authors declare that they have no known competing financial
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the work reported in this paper.

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Acknowledgements
This paper was made possible by a grant from the Department of the
Human Dimensions of Natural Resources at Colorado State University,
an anonymous donation to the Center for Human Carnivore Coexistence
at Colorado State University, and a RAPID grant from the National
Science Foundation Decision, Risk, and Management Sciences Direc­
torate (Award #2128620), titled "A Longitudinal Investigation of the
Social Outcomes of Participatory Stakeholder Engagement Processes."
The findings and conclusions in this article are those of the author(s) and
do not necessarily represent the views of the U.S. Fish and Wildlife
Service.
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