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                  <text>Dan Prenzlow, Director, Colorado Parks and Wildlife • Parks and Wildlife Commission: Marvin McDaniel, Chair • Carrie Besnette Hauser, Vice-Chair
Marie Haskett, Secretary • Taishya Adams • Betsy Blecha • Charles Garcia • Dallas May • Duke Phillips, IV • Luke B. Schafer • James Jay Tutchton • Eden Vardy

�Small-scale Forestry (2021) 20:457–478
https://doi.org/10.1007/s11842-021-09476-7
ORIGINAL RESEARCH

Applying the Transtheoretical Model of Change to Legacy
Planning Decisions
Michael R. Quartuch1 · Shorna Broussard Allred1,4 · Ezra Markowitz2 ·
Paul Catanzaro3 · Marla Markowski‑Lindsay3
Accepted: 20 February 2021 / Published online: 6 March 2021
© Steve Harrison, John Herbohn 2021

Abstract
Approximately 1.2 million family forest landowners (FFOs) manage nearly 37 million acres of forestland in five New England states. This means that efforts to sustain
and conserve forests in the region are contingent upon short- and long-term management decisions of these owners. We applied the transtheoretical model of behavior
change to understand which activities and behaviors FFOs have pursued in relation
to forest legacy planning. We conducted a regional mail survey of 2500 FFOs across
Maine, Massachusetts, Vermont, and New York. Findings indicate that the majority of FFOs are preparing for or are currently engaging in beginning-level legacy
planning decisions while few are thinking about nor planning for more advancedlevel decisions. Findings from three stepwise multiple regression models also provide support for predicting a substantive amount of variance in FFOs’ decisions to
engage in beginning-level and conservation-oriented planning decisions.
Keywords Decision-making · Forest landowners · Behavior change model ·
Landowner behavior

Study was conducted while Dr. Quartuch was employed as a postdoctoral research associate at
Cornell University.
* Michael R. Quartuch
mike.quartuch@state.co.us
1

Department of Natural Resources, Center for Conservation Social Sciences, Cornell University,
Ithaca, NY, USA

2

Department of Environmental Conservation, University of Masschusetts – Amherst, Amherst,
MA, USA

3

Department of Environmental Conservation, Family Forest Research Center, University
of Masschusetts – Amherst, Amherst, MA, USA

4

Department of Natural Resources and the Environment, Center for Conservation Social
Sciences, Cornell University, Ithaca, NY, USA

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Introduction
Family forest owners (FFOs) control about 34% of the forestland in the U.S.
(Linkes et al. 2010; Butler et al. 2020) and account for more than 37 million acres
of forestland across five states in the northeastern U.S. (New Hampshire, New
York, Maine, Massachusetts, and Vermont). The decisions of these 1.2 million
FFOs in the northeast are critical—owners’ decisions to sell, parcelize, develop
or to conserve their land have far-reaching consequences for social, cultural,
economic, and ecological attributes associated with private forests and the public benefits that they provide. Thus, efforts to sustain and conserve forests in the
region are contingent upon understanding the management decisions of current
owners.
Despite the importance of these decisions in both the short- and long-term,
there is a relative dearth of information about FFOs’ forest legacy planning intentions and the factors that influence decision-making in this context. Yet it is critically important that we better understand both what FFOs intend to do with their
land after they pass as well as why they intend to act this way so that resource
managers, extension agents, policymakers and others can more effectively engage
with these decision makers. Because of the magnitude of forest legacy actions—
which include cognitive and affective (or emotional) decisions and occur over
long time horizons—we might expect that FFOs occupy different stages in a continuum of planning process steps. For example, some owners have likely made
decisions about the future of their forestland and are in the process of carrying
out those decisions while others may not be aware of or are only beginning to
consider their options.
Forest legacy planning actions aimed at maintaining intact forests can help
address issues of forest parcelization, the splitting up of large tracts of forestland into smaller segments among more owners (Gobster and Rickenbach 2004),
and forestland conversion (e.g., Schmidt and McWilliams 2000). Most FFOs are
concerned about increasing development and forest parcelization (Kilgore et al.
2015) yet few take formal conservation-based legacy planning actions to avoid
forest conversion and parcelization (Markowski-Lindsay et al. 2017). This gap
between what owners say they want to happen to their land and what decisions
they are actually making (or not making) highlights a critical need for additional
research into the factors that affect FFOs’ legacy planning decisions.
Practitioners and scholars know very little about the psychological predictors
of FFOs’ legacy planning intentions. Further complicating matters is the inherent difficulty in talking about and planning for what will happen after one dies.
Simply put, people are uncomfortable talking about their own death and often
avoid doing so (Greenberg et al. 1986). Additionally, it is difficult to predict FFO
behaviors/intentions related to selling, parcelizing, and developing land (Kilgore
et al. 2015), in part, because these decisions happen across multiple discrete
steps (e.g., determine the value of the land, work with a surveyor, hire an attorney, etc.) and are spread out over time. As such, we applied a behavior change
model that can help scholars and practitioners better understand which forest

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legacy planning activities FFOs are considering, are currently implementing, or
have already done. Specifically, we applied the transtheoretical model of behavior
change (TTM) to examine FFOs’ legacy planning intentions and behaviors and to
understand why they are (or are not) interested in various actions.
Our research contributes to broadening the application of the TTM model in a
novel domain, forest landowner behavior, while also providing valuable insights that
practitioners and others can use to create targeted messages that resonate with individuals who are in a particular stage in the forest legacy planning cycle, ultimately
helping them make better long-term decisions regarding their land.
Theoretical Framework
The transtheoretical model of behavior change (TTM) provides a framework to
examine people’s readiness to change their behavior. It has been widely applied
across behavioral and health fields to understand, predict, and, in some cases, create
interventions addressing preventative or “risky” health behaviors including: mammography screenings, smoking (Prochaska and DiClimente 1983), diet and exercise
(Mastellos et al. 2014), stress management (Riley, Toth, and Fava 2000), and substance use/prevention (Carbonari and DiClemente 2000). It has also been loosely
applied within the environmental field to examine alternative modes of transportation use (Thigpen, Driller, and Handy 2015) travel behavior (Gatersleben and Appleton 2007; Parkes et al. 2016) and energy conserving behaviors (He et al. 2010).
The TTM incorporates a suite of cognitive, affective, and behavioral processes.
“The central organizing construct of the TTM is stages of change, the five stages
that people move through as they prepare for and ultimately modify their behavior”
(Fried et al. 2012, p. 26). The sequential stages include: precontemplation, contemplation, preparation, action, and maintenance (Prochaska and DiClemente 1983) but
individuals may revert back to previous stages as they plan for and subsequently
change their behavior (Sutton 2001). Three additional constructs—decisional balance, processes of change, and self-efficacy—when used in tandem with the stages
of change can help identify why someone is in a particular stage with respect to
changing his/her behavior.
During pre-contemplation, an individual has not yet thought about nor considered
changing his/her behavior. Contemplation, as the name implies, refers to individuals
who are beginning to think about or consider changing his/her behavior. Preparation begins when individuals intend to engage in a behavior in the next 6 months
and start making changes in their lives to do so (Prochaska and DiClimente 1983).
During the later TTM stages, individuals are either in the process of engaging in the
new behavior (i.e., action stage) or have changed their behavior and are attempting
to sustain it (i.e., maintenance stage). It is important to note that individuals may not
necessarily proceed through each of the five stages in a linear fashion. In most cases,
individuals will stagnate in one stage for an extended period of time or even revert
to earlier stages in the process (Gibbison and Johnson 2012; Lamb and Joshi 2004).
Additionally, it is important to understand how cognitive, affective, and behavioral
processes assist or prevent individuals from proceeding through the stages of change.

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Decisional balance (DB) represents an attitude or an evaluative assessment of the pros
and cons of engaging in a particular behavior (Fried et al., 2012). As individuals progress through the stages of change, DB shifts in critical ways. For example, when individuals are in the pre-contemplation stage, the cons associated with changing one’s
behavior tend to outweigh perceived potential benefits (Medvene et al. 2007). As individuals advance to later-stages of the model, they begin forming more positive attitudes
about modifying their behavior and the pros of changing typically outweigh the cons
(Prochaska et al. 2008). Other factors such as belief saliency and awareness of or experience with certain behaviors also play a role either nudging individuals through the
stages of behavior change or not (Fried et al. 2010; Sudore et al. 2008).
Processes of change (POC) refer to activities people use to progress through the
stages of change and include cognitive and behavioral processes (Prochaska et al.
2008). Cognitive factors including consciousness raising are more prevalent during
earlier stages, whereas behavioral processes such as helping relationships are present
during both early and late-stage behaviors. For example, Gibbison and Johnson (2012)
found social support, specifically from close friends, to be a critical factor in initiating (preparation stage) and maintaining (maintenance stage) exercise behaviors among
adults.
Lastly, self-efficacy, a construct advanced by Bandura (1977), describes an individual’s belief that s/he has control over whether to engage in a particular behavior. Selfefficacy is an important component of the TTM and other behavior prediction models
(Armitage and Arden 2002). Gebrehiwot and van der Veen (2015) provided support for
the importance of self-efficacy as a predictor of farmers’ behaviors in both contemplative and action stages and evidence suggests that self-efficacy increases as individuals
proceed from preparation to maintenance stages (Prochaska, Wright, and Velicer 2008).
Research Questions
The goal of this study was to understand whether FFOs are engaging in forest legacy
planning behaviors and to determine the extent to which important attributes influence
these decisions. Specifically, two research questions guided this inquiry:
1. What is the distribution of FFOs in New England across the TTM stage(s) with
respect to forest legacy planning decisions?
2. To what degree do ownership motivations, self-efficacy, processes of change
including helping relationships and consciousness raising, as well as important
socio-demographic and landowner characteristics influence forest landowners’
legacy planning decisions?

Literature Review
Private forest landowners own land for consumptive and non-consumptive purposes. Many FFOs report that amenity-related benefits including beauty, wildlife
habitat, and nature protection are among the most important reasons why they

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own their forestland (Butler et al. 2020), whereas other reasons to own land such
as timber harvesting are often seen as less important (Côté, Gilbert, and Nadeau
2015). Additionally, most owners are interested in passing on forestland to future
heirs (Butler et al. 2020). Leaving a legacy for future owners’ enjoyment/use is
important to many FFOs, highlighting the emotional attachment and sense of
responsibility many owners feel toward both biophysical and social attributes
associated with their property (Gruver et al. 2017). These individuals and families are often passionate about wanting to “do the right thing” for their land,
which oftentimes involves avoiding behaviors they believe will damage the land
(Quartuch and Beckley 2013). FFOs who are interested in conserving forestland
are able to do so through a variety of approaches, including placing a conservation easement on some or all of the property, limiting certain types of development, creating a will that specifies how land will be divided among heirs or,
establishing a trust, partnership or limited liability company (LLC) to maintain
the property.
Although the land management options described in the preceding paragraph
are often viewed positively by natural resource professionals, recent research finds
that most owners are unaware of these opportunities and few actively manage their
land (Schnur et al. 2013). In the absence of such knowledge, some owners may feel
“forced to parcelize” (Gruver et al. 2017, p. 11). A study of FFOs in four New England states found that the number of respondents who have a will controlling their
land use is only around 10% (Markowski-Lindsay et al. 2018) and nationally, only
about 24% of FFOs have a written forest management or stewardship plan. Less
than 10% of owners have a conservation easement or green certification (Butler and
Leatherberry 2004; Butler et al. 2020). Thus, there exists a large contingent of FFOs
in the U.S. who might benefit from learning about forest legacy planning options
available to them.
The legacy planning decisions of FFOs are also influenced by their children or
future heirs. Differing goals and financial circumstances, varying levels of attachment to the land, dealing with issues of fairness, and distance from the land can all
complicate the process of making a decision about the land’s future (Catanzaro et al.
2014; Kelly, Germain, and Mack 2016). FFOs who cite that their primary legacy
planning goal for the land is family related are often hesitant to restrict the use of
the land in order to provide maximum options for their children (Kelly et al. 2016;
Markowski-Lindsay et. al. 2018).
The relatively small percentage of FFOs who are currently engaged in proactive
legacy planning actions also highlights the complexity involved in making decisions
that promote conservation and stewardship goals (Schnur et al. 2013). When an
unexpected event occurs, especially an unforeseen health-related concern, the only
option available to an owner may be selling some or all of their land for development, selling timber, or selling land for a conservation easement. This may even
occur within families or among individuals who had no intention to develop or sell
their land. For example, in qualitative interviews with professionals working with
FFOs in Massachusetts (Markowski-Lindsay et al. 2016), professionals indicated
that many FFOs expressed a deep sense of attachment to their land yet they felt
“forced” into decisions that ran counter to their conservation intentions. In addition,

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the goals of landowners to keep the land undeveloped or in the family may differ
from the goals or needs of their heirs (Kelly et al. 2016).
Forest Landowner Decision‑Making
A small but growing body of recent work on the topic has begun to reveal a number
of psychological, contextual, structural and socio-demographic factors that appear
to play important roles in promoting and inhibiting forest-related legacy planning
(Markowski-Lindsay et al. 2017; Gruver et al. 2017; Withrow-Robinson et al. 2013).
In early work on the topic, Broderick et al. (1994) found that respondents’ age and
educational attainment level were both positively associated with interest in keeping
forests protected from development. More recent work by Catanzaro et al. (2014)
indicated financial and non-financial costs (e.g., concern about heirs’ desires, emotional attachment) involved in making forest legacy planning decisions can inhibit
positive action. In addition, psychological and social factors also influence decisionmaking in this domain. For example, a desire to provide heirs with a legacy, avoidance of intra-familial conflict, and attitudes toward the autonomy of future generations to make their own land management decisions have all been found to affect
forest legacy planning actions (Withrow-Robinson et al. 2013; Catanzaro et al.
2014).
Forest legacy planning decisions are highly complex and sometimes contentious,
often involving multiple decision-makers in the case of joint ownerships, which can
introduce challenging inter-personal dynamics. They are also challenging because
they involve making decisions in the present that have long-term impacts, often on
other people. Additionally, legacy planning decisions require that those involved discuss their own health, incapacity, and death. These conversations are less likely to
occur especially when individuals are currently in good health (Fried et al. 2010;
Sudore et al. 2008). In these cases, people tend to adopt an “out-of-sight, out-ofmind” perspective because the saliency of such decisions feels far removed from
their current state.
Multiple psychological factors also work to complicate and sometimes derail
decision-making in such situations, including inter-temporal discounting, psychological distance, and high levels of outcome uncertainty (Wilson et al. 2015). Yet
other research suggests that some features of forest legacy planning decisions are
amenable to well-designed, targeted behavioral interventions (e.g., highlighting legacy motives, shifting upfront costs into the future) that may facilitate improved decision-making by better aligning landowners’ decision with their stated preferences
and values for preservation and stewardship (Zaval et al. 2015).
Decisions with a Long‑Time Horizon: Advanced Care and Financial Planning
Literature
Similar to forest legacy planning decisions, which unfold over long time horizons, practitioners in health care and financial planning fields have used the TTM
to develop programs encouraging people to plan for their future. Specifically,

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researchers have used the TTM to examine advanced care planning (ACP) decisions
(e.g., completing a living will) (Fried et al. 2010) and financial planning actions
(e.g., setting financial goals, reducing debt) (Shockey and Seiling 2004). Irrespective of the long-term behavior under investigation, several notable similarities exist
across fields and can provide additional insight into why FFO legacy planning decisions are (or are not) occurring. First, people tend to be in action or maintenance
stages with respect to ACP and financial planning behaviors that are less complicated or involve less commitment (Fried et al. 2010; Sudore et al. 2008). Second,
scholars have identified a gap between attitudes about behavior change and actually changing one’s behavior. For example, most people are aware that they should
be planning for their financial security but simply are not. Others are reluctant to
change their behavior even after they’ve experienced negative outcomes associated
with inaction (O’Neil and Xiao 2006, 2012; Sudore et al. 2008). Thus, even individuals with a high degree of issue salience and direct experience may not always
make the most optimal decision.
Lastly, social support and the corresponding emotions associated with it are
important motivational factors in people’s ACP and financial planning decisions
during different stages of behavior change. For example, Rowley et al. (2012) provide evidence about the ways lack of social support from family members, especially early in one’s life, resulted in negative emotions and subsequently poor financial decisions as adults. Similarly, individuals who had the support of friends and
family during contemplation and preparation stages were more motivated to start
and continue exercising over time (Gibbisson and Johnson 2012).

Research Methodology
Study Region and Sampling Frame
The study was conducted in portions of four northeastern states including Maine, Massachusetts, New York, and Vermont. This region was selected due to high forest cover
(73% of land is forested in this region), much of which (82%) is privately owned (Butler et al. 2016). Within each state, FFOs owning at least 4 hectares (10 acres) of land in
two forested landscapes under medium to high threat of development (housing density)
were selected from each state (Stein et al. 2005). A stratified random sample based on
property size (half above 16 hectares and half below to ensure large parcels were represented) was drawn from municipal and state property tax records for forested and rural
property classifications in each state (625 per state for a total sample size of 2,500).
This approach ensured a distribution of parcel sizes in each study area despite concentration of ownerships in smaller size classes. We selected two areas in each state with
forest cover and parcel sizes that are “large enough to sustain active forest management, contain critical public forest benefits (e.g. water quality, biodiversity, recreation),
but are predicted to be areas of medium and high forest conversion in the continuing
decades.” (Markowski-Lindsay et al. 2018, p. 358; Stein et al. 2005). The stratified random sample was drawn from publicly available property tax assessor parcel data in
the following watersheds and counties in each state: the Lower Penobscot River and

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Saco watersheds in Maine, the Millers and Westfield watersheds in Massachusetts, the
Susquehanna and Onondaga Lake (Cortland and Onondaga counties) and Delaware
River and Mohawk watersheds (Delaware and Green counties) in New York State, and
Orleans and Rutland counties in Vermont. Where a FFO owned more than one property, we combined multiple ownerships into one record, retaining the largest parcel.
Survey Measures
The survey instrument contained questions about (1) beginning, intermediate, and
advanced legacy planning behaviors, (2) motivations for owning land, (3) TTM support
behaviors, (4) future plans for their land, and (5) socio-demographics. Beginning legacy planning behaviors were measured with the following 4 items, have conversations
with family or friends, talk with a professional (for example, lawyer, accountant, land
trust), gather information about my options, and go through the process of deciding
between my options. We measured intermediate and advanced legacy planning behaviors with the items, develop a will, set up a trust, create an LLC, LLP, or family partnership, set up a corporation, and place a conservation easement or restriction on my land.
The response categories for all legacy planning behavior survey items were: (5) have
not thought about it, (4) thought about doing it but have not, (3) plan to do it in the next
year, (2) I am doing this now, (1) have already done this, and (0) I don’t plan to do this.
The response categories gave respondents the opportunity to indicate what TTM stage
they were in in terms of planning and action (Medvene et al. 2007).
The ownership motivation questions were taken from the National Woodland Owner
Survey (Butler 2008) and measure the reasons for land ownership. The survey items
were: protect nature, protect water, protect wildlife habitat, firewood, timber products,
non-timber products, hunting, privacy, raise my family, and recreation (other than hunting) (Table 1).
The TTM support behaviors were measured using a 5-point, agreement scale (i.e.,
strongly disagree-to-strongly agree) and included consciousness-raising (I know where
to go for information), helping relationship-professional (I know professionals who can
help), helping relationship-personal (My family agrees on how to move forward), selfefficacy (I am confident that I know how to move forward), and self-efficacy-financial
(I have enough financial resources to move forward). Future plans were measured by
asking: Do you plan to pass any or all of this land to heirs (Yes/No/Have not decided)?;
Do you plan to sell any or all of this land (Yes/No/Have not decided)?; Have development rights been sold or donated on this land by either you or a previous owner (Yes,
No, Don’t know)? Socio-demographic questions assessed respondents’ age, gender
(male/female), total acres owned, and the year they acquired their land.
Survey Implementation
We implemented the mail survey to FFOs in Massachusetts, Vermont, Maine, and
New York in the spring of 2015 using a modified Dillman tailored design method
(Dillman et al. 2014). Our four-wave approach included: (1) pre-notification letter (sent 3 days in advance of survey), (2) cover letter and survey, (3) thank-you/

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Table 1  Principal components analysis and internal reliability of landowner motivations
Reasons to own
land (motivations)

Mean (SD)** Factors*

Protect nature

3.98 (1.05)

.920

Protect water
resources

3.79 (11.15)

.894

Protect wildlife
habitat

4.13 (.998)

.861

Protecting nature Consumptive
purposes

Family interests Cronbach’s alpha

.885

Firewood

2.89 (1.40)

.773

Timber products

2.60 (1.38)

.835

Non-timber products

2.42 (1.36)

.619
.650

.713

Hunting

2.94 (1.62)

Privacy

4.21 (1.06)

.780

Raise my family

3.62 (1.44)

.805

Recreation (other
than hunting)

3.63 (1.26)

.552

Variance explained

24%

23%

.607

17%

*Total variance explained = 64%
**SD = standard deviation. Mean calculated based on 5-point, Likert scale from 1 (Not important) to 5
(Very important)

reminder postcard (sent 1 week after previous mailing) and (4) cover letter and 2nd
copy of survey (sent 3 weeks after previous mailing). The survey was formatted for
Teleform OCR scanning. To assess for nonresponse bias, a telephone survey of nonrespondents was implemented in September and October 2015.

Analysis
Descriptive and inferential statistics were conducted using IBM SPSS Statistics 24.
Means were calculated for all socio-demographic variables (gender, age, and education), land/owner characteristics (total acres, wooded acres, year of acquisition, how
land was acquired, and primary residence), behavioral intentions (pass land to heirs,
sell, or develop property), each of the nine estate planning decisions across stages of
behavior change, and for each of the three TTM support factors (self-efficacy, consciousness raising, and helping relationships).
We assessed non-response bias via two methods. First, we compared respondent
and nonrespondent answers on six questions (listed below) on the mail survey using
t-tests. Second, we conducted a comparison of early responders (first quartile based
on survey response date) and late responders (2nd, 3rd, and 4th quartiles based on
survey response date) across the same variables used in the telephone survey of nonrespondents. The variables tested in both the telephone survey of nonrespondents

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and the comparison of early and late responders were acreage of forestland owned,
year born, gender, highest education completed, year of land acquisition, and
whether they have a will. The p-value for the t-tests was set at p &lt; 0.05.
We used principal components analyses (PCA) to identify the underlying empirical structure of our hypothesized beginning, intermediate, and advanced legacy
planning decisions and to reduce the data. The factor scores were used to generate summative scales for landowner legacy planning decisions (e.g., beginning-level
planning decisions) and served as dependent variables in subsequent regression
analyses. These were appropriate to use for parametric statistics (Carifio and Perla
2007; Norman 2010; Murray 2013). We conducted a second PCA on reasons why
respondents own land, operationalized as landowner motivations. The resulting factors were included in a linear multiple regression analysis as independent variables
along with three discrete independent variables: self-efficacy, helping relationships,
and consciousness raising. We used pairwise deletion for missing data and established p values at 0.05 significance. We also included socio-demographic and land/
owner attributes in the regression model as independent variables. Both the landowner motivations and sociodemographic attributes were included because they are
often important correlates of landowner behavior (Butler et al. 2016).

Results
Of the 2500 surveys mailed, 140 surveys were undeliverable and 789 surveys were
returned for a 33% response rate. The telephone survey of nonrespondents revealed
that there were no statistically significant differences between respondents and nonrespondents for the variables of acreage of forest owned, whether they have a will,
age, and gender. Significant differences were detected at the p &lt; 0.05 level for educational attainment. Nonrespondents were less educated (M = 3.6 which was between
“some college” and “Associates degree”) than were respondents (M = 4.0 which was
“Associates degree”).
In comparing early responders to late responders of the survey, we found significant differences at the p &lt; 0.05 level on two variables, land acquisition and gender. Early responders acquired their land on average about four years before late
responders (1989 and 1993, respectively) and they were also more likely to be male
than were late survey responders (62% of late respondents were male whereas 76%
of early respondents were male.)
Socio‑Demographic, Land, and Owner Characteristics
The mean age of respondents was 63 years old and the majority (71%) were male.
On average, respondents own approximately 77 acres of land (mean) and they have
owned their land for 26 years (mean). For our respondents, 32% own 10–24 acres,
20% own 25–49 acres, 24% own 50–99 acres, 11% own 150–249 acres, and 7% own
250 acres or more. Overall, 76% of respondents in this study own 10–99 acres of

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land or less. Approximately 60% of respondents live on or within one mile of their
forestland.
Principal Components Analysis and Summative Scale
The first PCA resulted in a two-factor solution which accounted for approximately
65% of the variance in FFOs’ legacy planning activities. Sampling adequacy was
examined using the Kaiser-Meyer Olkin (KMO) measure and Bartlett’s Test of
Sphericity. The KMO was sufficient (&gt; 0.7) and the Bartlett’s Test reached statistical significance (Tabachnick and Fidell 2013). The first factor comprised the majority of the cumulative variance (42%) and contained the first five items (Table 1).
As such, it was labeled, “Beginning options.” The second factor contained three
items representing more complicated legacy planning options including: setting up
a trust, creating an LLC, LLP or family partnership, and setting up a corporation.
It comprised 23% of the variance and was labeled, “Advanced options.” One item
(i.e., placing land in a conservation easement) loaded on the “Beginning options”
factor scale but was removed since it was practically different and more advanced
than the “Beginning options” items. Including the conservation easement item in the
“Advanced Option” scale reduced the Cronbach’s alpha reliability to 0.598. Thus,
we chose to retain conservation easement as a unique single item factor (i.e., “Conservation option”) due to its importance as a conservation-oriented alternative to
development. Next, we used each of the three factor scores to create discrete, summative scales which were included in the regression analyses as dependent variables
(Carifio and Perla 2007).
The second PCA on landowner motivations resulted in a three-factor solution
explaining approximately 69% of the cumulative variance in owner motivations
(Table 1). Three items, owning land to enjoy beauty/scenery, to pass on to children
or other heirs, and for land investment were removed due to cross-loading. The first
factor comprised 24% of the unique variance and included items related to protecting
nature, water, and wildlife resources. As such, it was labeled, “Protecting nature.”
Items in the second factor, “Consumptive purposes”, comprised approximately 23%
of the variance in motivations and included the items: for firewood, for timber and
non-timber forest products, and to hunt. The third factor was labeled “Family interests” comprised 17% of the variance. Items in this factor included: to raise my family, for privacy, and for recreation other than hunting. Each of the three landowner
motivation factor scores were included in the regression model.
Behavioral Intentions and TTM Supporting Behaviors
Over half (56%) of respondents intend to pass their land on to heirs (Table 2, upper
portion). About 30% were undecided about doing so and the remaining 13% do not
intend to pass on their land to heirs. Fourteen percent intend to sell some or all of
their land (Table 2). Half (50%) of respondents do not intend to sell some or all
of their land and slightly more than one-third (35%) were undecided about selling
it. About 5% of respondents have sold development rights though the vast majority

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(78%) do not intend to sell them. For the 56% (n = 781) of owners who intend to pass
on their land to heirs, crosstabulations reveal that most have already taken actions
such as conversations with family (43%), talking with professionals (30%), gathering information (29%), deciding between options (24%), developing a will (65%), or
setting up a trust (34%). Fewer respondents planning to pass to heirs have set up a
partnership (9%), corporation (6%), or conservation easement (16%). It is also telling that 25% of those with the intention to pass to heirs have not thought about talking with a professional. About 22% have not gathered information, and 11% have not
thought about having conversations with family.
On average, respondents neither disagreed nor agreed with statements asking
about TTM support mechanisms. The mean for TTM supporting factors ranged
from 3.39 to 3.48 on a 5-point Likert scale (Table 2, lower portion).
Stages of Behavior Change
Overall, the most substantive differences between respondents’ legacy planning
decisions exist within the action and maintenance stage. For example, almost half
(48%) of respondents are currently discussing the future of their land with family or
friends or have already done so. Fewer (25%) respondents are talking with (or have
already talked with) a professional about their legacy planning decisions and fewer
still have placed land in a conservation easement (7%), created an LLC/family partnership (4%), or set up a corporation (2%). Additionally, 48% do not intend to place
land in an easement; 55% do not intend to create an LLC/family partnership; and
66% do not intend to set up a corporation.
Between 16 and 28% of respondents are in the pre-contemplation stage for
eight of nine forest legacy planning decisions (Table 3). Only 6% are in the precontemplation stage with respect to developing a will. Similarly, about 20–30% of
respondents are in the contemplation and preparation stage for all but two legacy
planning decisions (i.e., creating an LLC, LLP, family partnership, and setting up a
corporation).
Table 2  Descriptive statistics for behavioral intention and TTM supporting behavior items
Behavioral intention

n

% Yes

Pass land to heirs

781

56.3

Sell land

783

14.3

Sale of development rights

735

5.4

TTM supporting behaviors

Mean* (SD)

Consciousness raising (e.g., I know where to go for information)

748

3.41 (1.07)

Helping relationships (professional) (e.g., I know professionals who can help)

743

3.39 (1.10)

Helping relationships (personal) (e.g., My family agrees on how to move forward)

656

3.48 (.983)

Self-efficacy (e.g., I am confident that I know how to move forward)

745

3.43 (1.07)

Self-efficacy (financial) (e.g., I have enough financial resources to move forward)

740

3.44 (1.11)

*

Mean calculated using 5-point, Likert scale from 1 (strongly disagree) to 5 (strongly agree)

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Overall, more than two-thirds (67%) of all respondents agreed or strongly agreed
with statements about knowing where to go for information (consciousness raising)
and 55% agreed that they knew professionals who could help them (helping relationships). Slightly more than half (53%) agreed that they have the skills and abilities
to move forward with forest legacy planning on their own (self-efficacy). However,
approximately one-quarter of respondents expressed neutral sentiments about knowing where to go, who could help, or having the skills and abilities to proceed with
legacy planning decisions. In addition, about 25% disagreed—to some extent—with
these statements as well.

Model Results
Model 1. Predicting Beginning Option Forest Legacy Planning Decisions
Overall, the first linear regression model—which included beginning option legacy
planning behaviors as independent variables and stages of change as dependent variables—was statistically significant. Independent variables predicting approximately
25% of the variance in FFOs’ decisions to engage in beginning legacy planning
behaviors. Specifically, propensity to engage in beginning behaviors increased as
education and acres owned increased. In addition, FFOs who believed they had the
support from family members (helping relationships) and believed they knew where
to go for information about legacy planning decisions (consciousness raising) were
more likely to do so (Table 4). Ownership motivations were not a statistically significant predictor of beginning legacy planning behaviors.
The second, “Advanced legacy planning” model was statistically significant and
predicted roughly 15% of the variance in FFOs’ Advanced-legacy planning decisions (Table 4). The number of acres owned was the only statistically significant
predictor variable (Table 4).
We tested a reduced model for the conservation easement option (3rd linear
regression model) due to a limited number of respondents engaging in this behavior.
Overall, this model predicted 54% of the variance in owners’ decisions to place land
in a conservation easement. Model results showed that inclination to use a conservation easement increased with education, ownership motivations to protect nature,
and intention to sell development rights to land. TTM support mechanisms (consciousness raising, self-efficacy, and helping relationships) were not statistically significant predictors of conservation easement behavior.

Discussion
The TTM is a robust framework for understanding and predicting habitual individual-level actions (e.g., smoking, taking medicine on time), long-term planning decisions (e.g., planning for retirement), and corresponding interventions
to address them (Prochaska and DiClimente 1983; Shumway et al. 2005). The
efficacy of the TTM is often dependent upon the behavior(s) under investigation

13

�13
24

20
22
23
6
26
22
28
27

Gather information about options (n = 625)

Decide between my options (n = 628)

Talk with professional (Ex. lawyer) (n = 591)

Develop will (n = 739)

Place conservation easement/restriction on land (n = 395)

Set up trust (n = 487)

Create LLC, LLP, or family partnership (n = 339)

Set up corporation (n = 256)

4

11

19

18

18

22

25

22

Conversations with family or friends about future of land (n = 699) 16

1

1

3

1

9

6

7

6

4

(%) Have not thought about (%) Thought about, (%) Plan
but haven’t done it to next
year

Property planning options

Contemplation and preparation

Pre-contemplation

TTM stages

Table 3  Percentage of landowners in each stage of the TTM across forest legacy planning behaviors

1

1

2

1

6

5

13

12

16

(%)
Doing
this now

1

3

18

6

57

20

17

20

32

(%)
Already
done this

Action and maintenance

66

55

36

48

4

23

16

18

10

(%) Don’t
plan to do
this

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471

Table 4  Linear regression of beginning legacy planning b­ehaviorsa, advanced legacy planning
­behaviorsb, and conservation easement ­behaviorc as the dependent variable
Model 1
Beginning Options
Standardized β (p
value)

Model 2
Advanced Options
Standardized β (p
value)

Model 3
Conservation Option
Standardized β (p
value)

Socio-demographics
Age

.051 (.211)

.063 (.436)

.012 (.842)

Education

.199 (&lt; .001)**

.112 (.087)

.119 (.013)*

Gender

.072 (.027)

.034 (.589)

.034 (.466)

Total Acres Owned

.169 (&lt; .001)**

.174 (.010)*

.051 (.299)

Year Acquired

− .098 (.014)

− .062 (.434)

–

Ownership Motivations
Protect Nature

.043 (.179)

.028 (.660)

099 (.033)*

Consumptive

− .002 (.947)

− .108 (.106)

.046 (.344)

Family Interests

.005 (.875)

− .093 (.153)

.037 (.446)

Future Plans
Pass to Heirs

.119 (.003)*

.116 (.247)

.031 (.673)

Sell Land

.083 (.038)*

.080 (.421)

− .025 (.730)

Development Rights

.107 (.001)*

.029 (.644)

.672 (&lt; .001)**

TTM Support Behaviors
Consciousness-raising

.139 (.011)*

.050 (.637)

.083 (.286)

Helping relationships (professional)

.089 (.103)

.023 (.828)

.047 (.544)

Self-efficacy

.042 (.417)

.105 (.309)

− .031 (.677)

Self-efficacy (financial)

− .012 (.772)

.054 (.508)

− .027 (.645)

Helping relationships (personal)

.105 (.008)*

.008 (.924)

− .038 (.523)

.246

.147

.541

.231

.089

.510

F-statistic

15.768

2.532

17.308

p value

≤ .001

≤ .001

≤ .001

Model Statistics
R2

Adjusted ­R2

*p &lt; .05, **p &lt; .001

a
Beginning legacy planning behaviors = conversations with family or friends about future of my land,
talk with professional, gather information about options, go through process of deciding between my
options, develop a will
b
c

Advanced legacy planning behaviors = trust, partnership, corporation
Place a conservation easement or restriction on my land

(Parkes et al. 2016), and whether the interventions are developed for individuals in a particular stage of behavior change (Velicer and Prochaska 2008). These
attributes make the TTM an ideal framework with which to examine FFOs’ longterm legacy planning behaviors. Several important findings can be gleaned from
the regression analyses of beginning and advanced legacy planning decisions of
landowners.

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In two of the three models we were able to understand what variables predict
FFOs’ legacy planning decisions. In the “beginning-level” model, FFOs who had
the support of family members and close friends and believed they knew where to
go to find information about forest legacy planning were more likely to have done
so. This finding corroborates those of Rowley et al. (2012) and Gibbison and Johnson (2012), highlighting the importance of social support in stimulating financially
independent behaviors as well as initiating individuals into healthier lifestyles. Outreach and education efforts promoting the importance of social support with respect
to beginning-level legacy planning decisions—especially those providing FFOs with
examples of how to navigate conversations with people close to them—will likely
resonate with FFOs who have not yet done so.
We also found that owners who are engaging in advanced-level legacy planning
decisions are more likely to do so when they own larger tracts of land. This corroborates previous research indicating that FFOs who own larger parcels are more
likely to engage in active forest management. Specifically, Butler (2008) found a
significant, positive correlation between parcel size and timber harvesting motivations, having a written forest management plan, and having received forest management advice. The implications of this finding are important because they provide
further evidence for promoting these behaviors among owners of larger tracts who
have yet to consider advanced legacy planning decisions. This finding also illustrates
that owners of smaller parcels may not believe nor understand how advanced legacy
decisions could help them accomplish their ownership objectives.
The “Conservation option” model provides additional evidence about the importance of FFO motivations. Specifically, we found that FFOs who were motivated to
protect nature, water, and wildlife were more likely to place their land in a conservation easement to meet their stewardship desires. We also found those who were
more educated were more likely to place land in an easement. Each of these findings corroborates previous research. For example, Quartuch and Beckley (2013)
determined that landowners in Maine were willing to tie the hands of future heirs
in order to prohibit forestland development and maintain their personal stewardship ethic. Broderick et al. (1994) found a positive correlation between FFOs’ educational attainment and protecting forestland from development. Practitioners can
incorporate data about FFO’s motivations in education and outreach efforts specifically appealing to owners’ interest in protecting natural resources and highlighting
ways to do so. The latter may help less-educated owners understand the importance
of maintaining intact forestland especially for individuals who have not yet begun
planning for the future of their forestland. Information delivery through local newspapers and magazines is effective in reaching early adopters while late adopters are
influenced by economic benefits of forestry decisions and seek rational solutions
(Korhonen et al. 2013).
It is also important to note that two of the TTM support behaviors—consciousness raising and personal helping relationships—were significant predictors of FFO’s Beginning-level legacy decisions. However, they were not statistically significant predictors in the Advanced and Conservation easement models.
This finding indicates that (1) TTM support behaviors are more important during beginning stages of forest legacy planning than they are for more advanced

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decision making, and (2) there appears to be a threshold for supporting behaviors which, once overcome, are less critical in achieving advanced and conservation easement legacy outcomes. Research has demonstrated the important role
that professionals play in helping guide landowner decision making (Hujala et al.
2009; Knoot and Rickenbach 2014; Korhonen et al. 2013). Landowners are more
receptive to receiving information from professionals especially when they trust
the individual(s) delivering the information (Gootee et al. 2010) and when there
is congruence between the information provided and the owners background,
knowledge, and previous experience (Hujala et al. 2009). Financial self-efficacy
was not a significant predictor in any of the models, suggesting that the ability
to pay for legacy planning may not be a limiting factor in taking beginning and
advanced actions. This result is in contrast to previous literature indicating that
financial costs can play a role in legacy planning actions (Catanzaro et al. 2014).
Findings from this study also revealed an interesting dynamic between beginning- and advanced-level legacy planning decisions. Most FFOs in our study were
in the preparation, action, and maintenance stages with respect to having conversations about the future of their land with friends and family, talking with professionals about their land, and other beginning-level decisions. About one-quarter
had considered engaging in these behaviors but have not yet done so. Given the
importance of helping relationships, especially in early-stage behaviors, practitioners should find ways to facilitate discussions between FFOs and professionals and between FFOs and other landowners. There is precedence for doing
so. Research suggests that positive peer-to-peer relationships among FFOs has
proved advantageous at informing FFO decision-making (Hamunen et al. 2015).
Forest landowners tend to communicate in non-hierarchical ways and express a
mutual respect for one another regarding their experiences. This resonates with
FFOs who have limited forest management experience (Hamunen et al. 2015).
One challenge with peer-to-peer networks is that some FFOs have very few
peer relationships to draw upon. In these instances, they will choose, instead, to
reach out to trusted experts (Korhonen et al. 2013). The complementary role of
professionals in peer-to-peer learning has been documented previously (Hamumen et al. 2015; Broussard Allred et al. 2011). Thus, both professionals and peers
can provide vital helping relationships for FFOs in the contemplation stage of
beginning-level, legacy planning behaviors.
We also learned from this study that complex, advanced behaviors (e.g., creating an LLC, LLP; setting up a corporation, etc.) were not on the minds of the
majority of FFOs in our sample. More than one-quarter had never thought about
these actions and between half to two-thirds of respondents never intend to do so.
Many FFOs may be unaware that such options exists or do not believe they could
help them accomplish their long-term goals. Some support for the latter is evident
in the financial planning literature which suggests that Americans tend to struggle with “financial practices that require analysis and calculation” and often delay
making long-term, infrequent decisions (O’Neil and Xiao 2012, p. 43) until being
forced to do so. Others may not wish to limit the decision making authority of
future heirs (Kelly et al. 2016; Quartuch and Beckley 2013). The same situation

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is less evident with respect to developing a will, which was undertaken at higher
than average national levels by FFO’s in our sample.
According to O’Neil and Xiao (2006, 2012), having a will is one of the top five
or six financial practices with the lowest frequency of performance. Nationally,
only about 44% of Americans currently have a will (Gallup 2016) but the percent
of FFOs who have a will in this study is noticeably higher. Approximately 57% of
respondents had already developed a will at the time they responded to the survey,
six percent were currently doing so, and another nine percent plan to develop one in
the next year. This may have to do with the fact that the FFOs in this study have land
as an asset to plan for, whereas the 56% of American’s from the Gallup poll are less
likely to own 10 or more acres of forested land needing to be managed long-term.
What remains unknown is the extent to which forest legacy planning decisions
were explicitly included in respondents’ wills or if their wills reflect a general concern about personal belongings and non-forestland assets. Just as selling land is not
always detrimental to forestland (i.e., selling to a land trust can be highly beneficial),
having a will does not necessarily result in long-term forest sustainability. Many
wills explicitly permit heirs to utilize property as they wish. Presumably, new owners could subdivide the property or parcelize it among multiple families. We recommend that future research explore the relationship between having a will and longterm forest legacy planning in more detail.

Conclusions
We found support for using the TTM to identify which stage FFO’s are in with
respect to planning for the future of their forestland. Results demonstrated strong
evidence for predicting beginning-level and conservation easement landowner legacy planning decisions, though the TTM was somewhat less useful for understanding more advanced legacy planning decisions. Advanced-level FFO legacy planning
decisions are inherently complex and often highly social. They typically involve
multiple steps (or multiple behaviors) to accomplish a particular task (e.g., establishing an LLC) and they also tend to involve more than one person making decisions about the land. The TTM may only be able to partially capture such complex,
social decisions suggesting a need to investigate sets of drivers for complex behaviors as distinct from beginning stage behaviors.

Limitations and Future Research
Conceptualizing behavior as occurring in a series of stages is worthwhile and
deserving of further research, with the understanding that some critics (Prochaska
2009) argue that the TTM could be improved (Sutton 2001). One of the primary
critiques of research using TTM focused on the inability of researchers to accurately
measure behavior relative to the discrete stages (Sutton 2001) and whether behavior actually occurred in stages (Littel and Girvin 2002). However, the TTM’s largest utility is in its ability to articulate the “instrumental acts” (Armitage and Arden

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2002, p. 100) which are vital to undertaking the behavior of interest. This is where
future research could be quite valuable—not necessarily focusing solely on the
stages but rather, the dynamic nature of behavior and the key factors that facilitate
whether one undertakes the behavior. Additionally, the question about development
rights could be improved to be less ambiguous. The wording of this question in the
survey was “Development rights for land can be sold or donated through a conservation easement or restriction. Have development rights been sold or donated on this
land by either you or a previous owner?” Thus, owners who responded yes may not
have sold development rights for a conservation easement but for another purpose,
such as a restriction (e.g., state tax law).
As the legacy planning behaviors became more complex (e.g., setting up a corporation), the TTM model was not as effective in explaining the variance in behavior.
Researchers interested in further study of landowner behavior related to advanced
legacy planning behaviors should consider using models of decision-making that
explain more dynamic behaviors and group decision making processes under uncertainty. Two examples include social practices theory and socioemotional selectivity
theory. The former explores behavior change through the lens of cognitive, social,
and cultural factors that influence the “practices” (or behaviors) of individuals and
groups (Reckwitz 2002). The latter emphasizes the importance and role of temporal
contexts in decision making and suggests that people’s perceptions of time influence
their motivations and corresponding goals. As people age they “…are reminded of
the finitude of their lives, [and] attention shifts from future-oriented goals to emotionally meaningful goals” (Fung and Carstensen 2006, p. 248–249). Each of these
theories departs from traditional models of human behavior. In addition, they offer a
unique perspective that might resonate with FFOs who tend to be older, care deeply
about their land, but struggle with how to pass it on to future heirs (MarkowskiLindsay et al. 2016).
Funding Funding for this research was provided by the US Department of Agriculture (USDA) National
Institute of Food and Agriculture (NIFA) under Award Number 2015-68006-23110, University of
Massachusetts.
Declarations
Ethics approval This research project received Institutional Review Board approval as indicated in the IRB
Authorization Agreement (IAA) between Cornell University and the University of Massachusetts for the
NIFA Land Transfer Project (eProtocol: 2014-2261).

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