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                  <text>The research in this publication was partially or fully funded by Colorado Parks and Wildlife.

Dan Prenzlow, Director, Colorado Parks and Wildlife • Parks and Wildlife Commission: Marvin McDaniel, Chair • Carrie Besnette Hauser, Vice-Chair
Marie Haskett, Secretary • Taishya Adams • Betsy Blecha • Charles Garcia • Dallas May • Duke Phillips, IV • Luke B. Schafer • James Jay Tutchton • Eden Vardy

�Received: 15 April 2021

Revised: 1 November 2021

Accepted: 2 November 2021

DOI: 10.1111/csp2.591

CONTRIBUTED PAPER

Building a systems framework to facilitate adaptive
organizational change in state fish and wildlife agencies
Richard E. W. Berl1

|

Michael J. Manfredo1

Mark Gasta2 |

|

Dean Smith3 |

| Cynthia A. Jacobson5
| Chad Bishop6,7 |
Leeann Sullivan4
Judy Camuso8 | Thomas Eason9 | John P. Hayes10 | Rick Jacobson11
12

13

| Jennifer Newmark
Curt Melcher
Sara Parker Pauley15 | Carter Smith16
18

Kathryn Stoner

19

| J.D. Strong

| Pete Novotny
|
17
| Catherine Sparks

|

20

| Jeff Ver Steeg

1

Department of Human Dimensions of Natural Resources, Colorado State University, Fort Collins, Colorado, USA

2

Leeds School of Business, University of Colorado Boulder, Boulder, Colorado, USA

3

Association of Fish &amp; Wildlife Agencies, Washington, District of Columbia, USA

4

Department of Environmental Studies, Colby College, Waterville, Maine, USA

5

Innovative Outcomes, Carbondale, Colorado, USA

6

Wildlife Biology Program, University of Montana, Missoula, Montana, USA

7

National Association of University Fisheries and Wildlife Programs, Gainesville, Florida, USA

8

Maine Department of Inland Fisheries and Wildlife, Augusta, Maine, USA

9

Florida Fish and Wildlife Conservation Commission, Tallahassee, Florida, USA

10

Warner College of Natural Resources, Colorado State University, Fort Collins, Colorado, USA

11

Connecticut Bureau of Natural Resources, Hartford, Connecticut, USA

12

Oregon Department of Fish and Wildlife, Salem, Oregon, USA

13

Nevada Department of Wildlife, Reno, Nevada, USA

14

Ohio Division of Wildlife, Columbus, Ohio, USA

15

Missouri Department of Conservation, Jefferson City, Missouri, USA

16

Texas Parks and Wildlife Department, Austin, Texas, USA

17

Rhode Island Department of Environmental Management, Providence, Rhode Island, USA

18

Department of Fish, Wildlife and Conservation Biology, Colorado State University, Fort Collins, Colorado, USA

19

Oklahoma Department of Wildlife Conservation, Oklahoma City, Oklahoma, USA

20

Colorado Parks and Wildlife, Denver, Colorado, USA

Correspondence
Michael J. Manfredo, Department of
Human Dimensions of Natural Resources,
Colorado State University, Fort Collins,

|

14

Abstract
State fish and wildlife agencies in the United States are confronted with the
realities of a rapidly changing society. With declines in historical sources of

The author's statement of how have placed the literature in context is: We place this work in context by drawing upon prior research on human
values toward wildlife and societal change, organizational issues within wildlife management agencies, and prior work by and for wildlife agencies on
the need for adaptive transformational change.
This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided
the original work is properly cited.
© 2021 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology.
Conservation Science and Practice. 2021;e591.
https://doi.org/10.1111/csp2.591

wileyonlinelibrary.com/journal/csp2

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�2 of 15

CO 80523-1480, USA.
Email: michael.manfredo@colostate.edu

BERL ET AL.

revenue and the growth of diverse voices with values that differ from those
emphasized by traditional policies and user groups, agencies are faced with

Present address
Richard E. W. Berl, U.S. Geological
Survey, Eastern Ecological Science Center
at the Patuxent Research Refuge, Laurel,
MD 20708, USA
Funding information
Association of Fish and Wildlife Agencies;
Pathways to Success Conference Series

diminishing relevancy and are encountering institutional challenges that
inhibit their ability to serve the broader public. Here, in collaboration with a
group of fish and wildlife agency leaders from 11 states, conservation professionals, and academics, we employ qualitative methods and concepts from systems theory to develop an integrative model of a state wildlife agency. We use
this model to identify leverage points to induce transformational change
toward an ideal future state: one driven by a system of shared values toward
wildlife and a mission to improve quality of life for all people. Our findings
point to the importance of developing interventions that will lead to changes
in agency culture, systems of governance, and policy and action, and enhance
the accessibility of natural resources and opportunities for diverse publics to
engage with and benefit from fish and wildlife. We offer recommendations for
state wildlife agencies to engage in adaptive organizational change and for university programs to support agency needs.
KEYWORDS

cultural change, human dimensions, natural resource management, organizational change,
organizational culture, social change, state fish and wildlife agencies, systems change,
systems theory

1 | INTRODUCTION
1.1 | Role of wildlife agencies and a
changing society
With over a century of history since their origins, state
fish, and wildlife agencies in the United States (hereafter
“state wildlife agencies”) are tasked with restoring and
sustaining healthy fish and wildlife populations and their
habitats. As they emerged, state wildlife agencies practiced a management ideology consistent with the predominant values of the public at the time (Organ
et al., 2012), though many were excluded from this process or have had their contributions to wildlife conservation minimized (Eichler &amp; Baumeister, 2018; Nelson
et al., 2011). Agencies developed with strong support
from a core constituency of hunters and anglers and
operated on a user-pay funding model that provided
resources for the array of management responsibilities
they were tasked with upholding (Geist et al., 2001). This
traditional model evolved into a powerful institution with
foundations in Western science and a system of norms
that supported the bonds between agencies, their traditional users, and policy makers (Gill, 2004).
Following World War II, the emergence of dramatic
sociocultural change in the United States began to present adaptive challenges for the management institution

(Manfredo, Teel, Carlos, et al., 2020). These changes
became apparent through a sustained decline in participation in hunting and angling by the public. In 1975,
according to the National Survey of Fishing, Hunting, and
Wildlife-Associated Recreation (U.S. Department of the
Interior et al., 2018), approximately 10% of the US population hunted (17.1 million people, age 12 years and
older) and 24% fished (41.3 million). By 2016, only 4.5%
hunted (11.5 million, age 16 years and older) and 14%
fished (35.8 million). This decline in participation has
had a significant impact on funding for agencies, given
that operational funds are directly tied to revenue from
license sales and taxes on sporting goods. Overall, there
has been a 1.4% decline in hunting license revenues and
a 5.4% increase in fishing license revenues (adjusted for
inflation) since the year 2000 (U.S. Fish and Wildlife
Service, 2019); however, these amounts vary considerably
by states. While some states have enjoyed an increase in
overall license revenues (including Washington, Virginia,
and North Dakota), others have seen revenues decline by
30% or more (such as West Virginia, New Jersey, and
Massachusetts). There are many factors that affect license
sales (e.g., price, license availability, etc.), but the net
effect has been a growing deficit in the amount of
resources available for the increasingly difficult and
costly challenges of managing wildlife and mitigating
human–wildlife conflict.

�BERL ET AL.

1.2 | Forces behind sociocultural change
A collaborative, nationwide program of research has
developed a sociocultural explanation for the observed
changes in the nature of human interaction with wildlife
in the United States. Two key studies, the 2004 Wildlife
Values in the West survey (Teel et al. 2005) and the 2018
America's Wildlife Values survey (Manfredo et al., 2018),
provide a long-term examination of the roots of human
values toward wildlife and their ongoing societal shift.
Prior work has established the existence of two primary value orientations toward wildlife: traditionalist
(or domination) wildlife values are related to the subordination of wildlife to human interests and the use of wildlife for economic benefit, while mutualist wildlife values
see wildlife as part of the social community that are worthy of rights and protections (Manfredo, Teel, Carlos,
et al., 2020). Findings from ongoing research on wildlife
values have shown that mutualism is associated with low
and declining participation in hunting and angling as
well as lower support for management practices involving lethal control (Manfredo et al., 2018), and that values
are shifting toward mutualism across the American West
due to social forces including urbanization and economic
development (Manfredo, Teel, Berl, et al., 2021). All
Western states except North Dakota and Wyoming have
shown declines in the proportion of traditionalists, but
some states have witnessed particularly high losses of this
value type (e.g., Arizona, Oklahoma, Utah, California,
and Idaho), with corresponding gains in the proportions
of mutualists.
The America's Wildlife Values study also included a
focus on the internal culture of state wildlife agencies
(Manfredo et al., 2018, pp. 8–12, 67–78). Results showed
a unity of purpose and dedication to the mission of wildlife management. For example, the vast majority of
employees (&gt;80%) see their role—as protectors, experts,
and stewards of wildlife, and being compassionate about
wildlife—as core to their agency's values. Moreover, they
feel it critical to uphold the values of the agency and be
“model employees.” However, while these characteristics
lead to strong cohesion and unity within agencies, the
inertia of strong internal cultural traditions means
change to those traditions is slow and difficult. For example, when asked about the ideal role of the public in
decision-making, none of the agencies surveyed
embraced a model of decision-making in which nontraditional stakeholders were empowered in the decision
process. Moreover, the value profile of agencies is comprised of a majority of traditionalists (64%) and a stark
minority of mutualists (7%), standing in contrast to the
composition of value types in the public, which are
roughly equally divided between mutualists (33%) and

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traditionalists (30%). The mismatch between the ongoing
value shift toward an increasingly mutualist public and
the stability of traditional values within agencies poses a
hurdle to agencies looking to embrace change and engage
new users and stakeholders who may not fit their own
value profile.

1.3 | Responding to the challenge of
sociocultural change
While there have been repeated calls for change in the
wildlife management institution over the past four
decades (Heberlein, 1991; Peyton, 2000; Todd, 1980;
Wagner, 1989), transformational change is notoriously
difficult for any organization to achieve (Kee &amp;
Newcomer, 2008). A fear of change and the reluctance to
implement clear and comprehensive new policies can
result in resistance, both internally and externally, that
blocks the success of change initiatives (Erwin &amp;
Garman, 2010; Gigliotti et al., 2009). However, in the
absence of any adaptive measures, agencies face the prospect of severe financial cutbacks, failure to fulfill their
mandates, and diminished relevancy for society
(Jacobson et al., 2010). Therefore, the need for agencies
to implement policies and practices that allow them to
better serve the demands of a changed and changing society, and to maintain relevancy in the face of that change,
is becoming increasingly urgent.
To respond to this need for change, initiatives by the
Association of Fish &amp; Wildlife Agencies (AFWA) and
other organizations, such as the Blue Ribbon Panel on
Sustaining America's Diverse Fish and Wildlife
Resources (2016) and the Fish and Wildlife Relevancy
Roadmap (Association of Fish and Wildlife Agencies &amp;
The Wildlife Management Institute, 2019), have been
undertaken in recent years. Of these two initiatives, the
former focused on broadening funding sources for agencies and on learning how best to engage in adaptive
transformation, while the latter was an effort to identify
strategies to address barriers to agencies' ability to adapt,
including agency capacity, agency culture, constituent
capacity, constituent culture, and political constraints. To
support and follow through on the recommendations of
these previous initiatives, we focus on the opportunities
for change presented by illuminating specific mechanisms within the organizational structure of a state wildlife agency that could be engaged to drive
transformational change. Our project treats the barriers
identified by previous initiatives as arising from common
causes that can be addressed using a coordinated, integrative approach across the agency as a whole, rather
than by trying to solve each problem separately and

�4 of 15

sequentially. Our findings complement the conclusions
of previous projects that have identified the need for
agency change and the barriers that stand in its way, and
contribute to a more complete picture of the needs and
responsibilities of agencies in the complex process of
organizational change.

BERL ET AL.

agencies. Our aim is to identify critical, high-value leverage points and specify processes by which those levers
can be engaged in order to assist agencies in envisioning
and achieving their desired future through systems
change.

2 | METHODS
1.4 | Viewing wildlife agencies as
systems
To examine the operation of a complex institution such
as a state wildlife agency and assess its potential mechanisms for change, we adopt a framework based in systems theory that provides a detailed, integrative view of
organizations. Systems theory, a broad theoretical tradition that is widely used across modern sustainability and
human dimensions research as well as many other interdisciplinary social science approaches (frequently, as
social-ecological systems), provides such a framework
(Chan et al., 2020; Holling, 2001). A system is a pattern of
interacting elements that form a coherent whole (Mele
et al., 2010; von Bertalanffy, 1968), so treating an organization as a system allows it to be analyzed at different
hierarchical levels of structure, from the bounded system
in its entirety to its constituent subsystems and down to
the smallest individual elements that compose the system. Within the structure of an organization, systems
theory focuses on the interactions, interdependencies,
and feedbacks between different elements of the system,
and recognizes the effects of stakeholder attitudes, values,
and beliefs in forming stable long-term norms (FosterFishman et al., 2007; Mele et al., 2010). The strength of
using systems theory for organizational change is the
ability to illustrate and disentangle complex interconnected organizational operations and enable the
targeting of crucial points of intervention (Dooley, 1997).
Two primary benefits of this approach for the goal of systems change are the ability to visualize interactions
between the different parts of the system, which can otherwise be difficult to assess (Foster-Fishman et al., 2007),
and to identify the most effective leverage points for
action (Meadows, 1999).
Leverage points are “places within a complex system…where a small shift in one thing can produce big
changes in everything” (Meadows, 1999, p. 1). In other
words, leverage points are elements of the system that,
when changed, have reinforcing effects due to their position as part of one or more feedback loops that propagate
the impacts and benefits of that change through the system. Leverage points are critical to strategically planned
systems change efforts, yet ours is the first study to seek
to identify leverage points for change within state wildlife

To accomplish our objective, the research group (authors
1–6) engaged directly in a collaborative research
effort with, by, and for a group of state wildlife agency
leaders, conservation professionals, and academics. We
report details of our qualitative research methodology in
line with recommendations by Taylor et al. (2015,
pp. 202–203). We gathered data over the course of two
workshops held at Colorado State University: the first
workshop involved 8 h of structured discussions over
2 days in August 2019, and the second was 12 h over
2 days in January 2020. State wildlife agency leaders were
invited on the basis of their participation in or leadership
of prior initiatives focused on the need for adaptive
change, either within their own states or as contributors
to projects such as the Fish and Wildlife Relevancy
Roadmap. The wildlife agencies of 11 states were represented: Colorado, Connecticut, Florida, Maine, Missouri,
Nevada, Ohio, Oklahoma, Oregon, Rhode Island,
and Texas. These states, each with their own unique constituencies and challenges, represented a diverse slice of
wildlife management across the United States. Representatives of national wildlife organizations and of university
programs engaged in natural resource and conservation
science, outdoor recreation, and wildlife biology were
also invited to participate and share their views and
expertise, for a total of 14 participants and 6 research
group members across both workshops. All participants
were familiar with the researchers and their prior work
and knew each other from past interactions and networks. All contributors to the study—including the
researchers—were white, 35% were female, and the
group held a range of views and values toward wildlife
across mutualist and traditionalist perspectives. Participants shared their reasons for taking part in the project,
which were primarily based in: a recognition of the
urgent need for change and for state wildlife agencies to
position themselves on the forefront of that change; an
interest in using the best available social science to retain
relevancy and connect agencies' work and mission with
non-traditional publics; a desire to explore more diverse
funding mechanisms and engage new customers; and an
interest in meeting the needs of agencies in the future by
developing new curricula and providing training in crucial skills.

�BERL ET AL.

The objectives of the first workshop were to
examine—at a broad level—the problem and need for
agency change, and to create a picture of a desired future
for agencies. This task involved identifying a vision of a
thriving agency and determining the changes needed to
reach the desired state. Over the course of the workshop,
participants engaged in full-group and breakout discussion sessions and activities focused on agency goals, key
areas for change, specific needs, and prioritization of
those needs. Using qualitative research strategies for
semi-structured focus group interviews (Rabiee, 2004),
we gathered data on these topics and probed into the
connections between the issues currently facing agencies
and goals for organizational change. Using notes from
these discussions, the researchers synthesized and classified the qualitative results into thematic categories and
used them to prepare for the second workshop where
those ideas could be refined and organized for further
data collection and analysis.
In our second workshop, to dig more deeply into the
potential for organizational change within state wildlife
agencies and approach institutional challenges, we relied
on a systems theory perspective and real-time cognitive
mapping of participants' responses to build upon our
prior results and collaboratively develop an integrative
systems model of a state wildlife agency (Ackermann
et al., 1992; Eden, 2004; Foster-Fishman et al., 2007). This
involved graphically depicting the elements of the agency
as an interconnected system and determining the directionality of interactions between elements and the flow of
their effects in reinforcing or inhibiting the operation of
the system. The same group of participants from the first
workshop were invited to return, with additions from
academic and wildlife conservation organizations to
expand collaborative opportunities across educational
and training programs. With facilitation by the
researchers, participants connected the key areas for
change identified in the first workshop and expanded
them to build a detailed model of a “typical” state wildlife
agency. This process unfolded in four steps. First, the
group was reminded of the vision of a desired future goal
developed in the first workshop and asked to consider
the benefits of that future state for both current users and
a broader coalition of future stakeholders. Second, the
group focused on identifying interconnected elements
that either reinforce or inhibit the function of current
agencies in achieving that goal. Third, small groups
expanded on specific subsystems from the overall model,
adding detail and determining important connections
and feedback loops. Finally, participants identified elements that could serve as potential leverage points for
change in the system, and created a second version of the
system showing an ideal, transformed agency.

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Participants collaborated with researchers in
reviewing and synthesizing the data, reviewed drafts of
the results and the written manuscript, and approved all
summaries and interpretations of the data as true and
accurate depictions.

3 | SC OPING THE C HALLENGE O F
AGENCY CHANGE
What would a thriving agency look like? In the first
workshop, we engaged in an open discussion of this question in which we identified a number of end-state aspects
that summarize our vision of a sustainable state wildlife
agency in the future (see Table S1). Based on these
aspects—which describe an agency that successfully balances the needs of all constituents and the needs of the
environment—we sought to identify areas of opportunity
for change within current agencies that would be critical
for reaching that vision. Discussion resulted in the determination of five key areas that would need to be
addressed in an organizational change context: (1) Mission, vision, and values, which are core to an agency's
purpose, identity, and engagement with the public;
(2) Diversity, which includes the internal diversity of staff
in terms of demographics and representation, but also
the diversity of values and views held within an agency's
internal culture, the diversity of offerings made available
to the public, and the diversity of individuals and groups
engaged by those activities; (3) Funding, including where
funding comes from and how funding is used by the
agency; (4) Change management, actively addressing
resistance among staff and traditional constituents to
agency change efforts; and (5) Science and technology,
building upon agency expertise and foundations in science and broadening the agency's technological toolkit.
Within each of these areas are many specific needs that
currently exist within agencies (for a full list, see
Table S2). The key areas and the general thematic
domains for opportunities that can be taken to address
needs within those areas are:
1. Mission, vision, and values: broaden current mission;
clarify vision and values; engage in strategic planning;
2. Diversity: improve internal diversity; address internal
culture; diversify external offerings to public;
3. Funding: acquire alternative funding; manage political
structure; optimize use of funding;
4. Change management: facilitate internal agency change;
open engagement and interactions with public;
5. Science and technology: maintain science focus;
embrace new technology and develop technical
capacity.

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Among these five areas for change, participants were
asked to identify their top three priorities. Two of these
key areas—Mission, vision, and values, with 13 votes, and
Diversity, with 9 votes—were identified by participants as
the most urgent and important to address, and this was
confirmed in follow-up conversations. Funding followed,
with 7 votes, and Change management received 1 vote.
Science and technology received 0 votes and, although
participants commented that it would be an important
area for change, it was seen as lower priority and less
urgent than other concerns.

4 | B UILDING A M ODEL FOR
SYSTEMS C HANGE
During early discussions in the first workshop focused on
envisioning a thriving agency, participants noted that they
shared dual mandates to, first, provide opportunities for
public engagement and participation in natural resources
and, second, manage those resources for the benefit of the
public. One agency leader offered that “we are in the business of quality of life.” The role of state wildlife agencies in
providing quality of life benefits through their responsibility to hold natural resources in public trust for current and
future generations emerged as a structuring principle that
provided a foundation on which to build in subsequent discussions. Rather than regarding a focus on quality-of-life
benefits as conflicting with or extending beyond existing
agency mandates, our group used it as a lens to reframe
the role of a state wildlife agency in our present society, as
well as a means by which an agency's success in fulfilling
its responsibilities to the full diversity of its constituents
can be gauged. Participants determined that the foremost
aspirational goal for a thriving agency, then, is to improve
quality of life for all people.
In our second workshop, we centered discussions on
this goal: to extend an agency's quality of life benefits to a
broader segment of the public than its traditional users,
thereby improving its ability to achieve its mission and to
retain and expand its relevancy. Our first step in this process was to collectively describe the broad array of the
ways in which agencies contribute to people's quality of
life today. These contributions are listed in Table S3, and
span across many areas of society and human experience.
Notably, in addition to services provided to traditional
users, many benefits are presently being generated for
individuals that would be considered non-traditional
users of wildlife or current non-users of wildlife
(i.e., members of the public that do not actively participate in wildlife-related recreation). Among these are a
number of passive benefits—such as improvements to air
and water quality, food systems, and mental health—that

BERL ET AL.

are generated through effective agency management
practices and that directly or indirectly improve quality
of life for present constituents, regardless of participation,
and for future generations.
We then engaged in the task of developing a systems
map that would represent how a “typical” state wildlife
agency presently operates in delivering benefits to quality
of life. The fully detailed model (depicted in Figure S1)
includes all system components discussed by participants.
Interactions flow directionally from one component to
another, with positive interactions that reinforce the
operation of the current system and negative interactions
that inhibit the current system. The terms “positive” and
“negative,” therefore, refer to how interactions affect the
flow of inputs and outputs through the system and not
moral judgments about the components or their effects.
The group did not assign specific numeric weights to
interactions, since the purpose of this exercise was to
build a generalized qualitative model rather than a quantitative one (Gray et al., 2013).
After developing this detailed model, we then made
modifications to enhance its conceptual understandability and utility, to simplify and condense sets of complex
interactions, and to integrate feedback from subsequent
discussions later in the workshop (Figure 1). In this simplified version of the systems map of a present-day
agency, there exists a primary self-reinforcing loop
through the major subsystems wherein:
1. Users and funding: traditional users of natural
resources (e.g., hunters, anglers, and, increasingly,
recreational shooters) provide a significant proportion
of agency funding through the purchase of licenses
and sporting goods.
2. Agency culture: traditional sources of funding create
an unspoken obligation toward and identification
with traditional users which, along with a staff whose
values are consistent with those of traditional users,
generates and maintains an internal agency culture
geared toward serving those users.
3. Governance: governance structures aligned with internal cultural attitudes that prioritize traditional users
are put into place and reinforced.
4. Policy and action: avenues of potential policy and
action are restricted to traditional users based on
agency governance structures.
5. Accessibility and opportunity: the agency provides services that make natural resources more accessible and
available to traditional users, who then provide
agency funding through their activities.
As a result of this cycle, traditional users reap a larger
share of the quality of life benefits available from public

�BERL ET AL.

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F I G U R E 1 Simplified, integrative
systems map of a “typical” wildlife
agency, in its current state. Blue arrows
indicate positive (reinforcing)
interactions. Quality of life benefits
(in green) are inequitably provided
primarily to traditional users through
restricted accessibility and opportunity.
The system is reinforced by shared
values, norms, and practices (in teal)
that emphasize traditional uses of
wildlife and traditional forms of
wildlife-based recreation

resources (Table S3). The system as a whole is continually reinforced by an undercurrent of shared cultural
values, norms, and practices surrounding the role and
appropriate use of natural resources, arising from the
extensive influence of traditionalist wildlife values across
all of its different components.
Using the model of the present state of a “typical”
agency, the group next developed a model of the agency's
ideal future state, portrayed in Figure 2. This represents
the goal of the organizational change effort as envisioned
by agency leaders, to be achieved by effectively manipulating leverage points for change. In this model, quality
of life benefits are provided equitably (not equally) to traditional users, non-traditional users, and current nonusers. Stepping through the model in the same fashion as
the previous, present-day model, we envision that:
1. Users and funding: agency funding draws significantly
from a diversity of user groups and a wide portfolio of
alternative funding sources.
2. Agency culture: agency culture is less tied to perceived
obligations toward any particular user group or funding
stream, and is instead composed of diverse viewpoints,
values, uses, and experiences regarding wildlife, the outdoors, and the role of a state wildlife agency.
3. Governance: changes in the agency's governance
structures are influenced by its more inclusive internal culture, and have implemented institutionalized
changes to support and empower diversity.
4. Policy and action: policies and actions undertaken by
the agency focus on a broader conception of quality of
life and the benefits afforded by wildlife management,
and on a consideration of who benefits and who is
harmed by management action.

5. Accessibility and opportunity: an understanding of
the demands of different user groups and of non-users
regarding natural resources and outdoor recreation
leads the agency to develop infrastructure and enact
management that enables greater accessibility and
creates new opportunities for all.
In this system, quality of life benefits are created for a more
diverse set of users through the influence of proximate factors that increase and extend accessibility and opportunities provided by the agency. This idealized system has been
reached by gradually replacing the underlying
traditionalist-focused values, norms, and practices shared
between agency staff, traditional users, and policy makers
with a shared vision of the agency's mission to improve
quality of life for all people. The changes that led to this
shared vision are ultimately driven by the acceptance of a
diversity of people, values, and ways of knowing throughout the system, with a remade agency culture at the core.

5 | FOCUSING ON SUBSYSTEMS
A ND I DE NT I F Y I NG L E V E R A GE
PO INTS FOR C HA N GE
In our discussions of potential areas of organizational
change within wildlife agencies, our group sought to identify interactions, feedback loops, and points in the system
that could be manipulated by agencies as leverage points to
create lasting transformational change. In doing so, we
selected and expanded three subsystems from the overall
systems map that we identified as most critical for this
effort. The first subsystem expands the concept of agency
culture, the second involves the interrelated elements of an

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BERL ET AL.

F I G U R E 2 Simplified, integrative systems map of a thriving wildlife agency, in its ideal future state. Blue arrows indicate positive
(reinforcing) interactions. Additional pressures on existing components of the system have led to changes that enable quality of life benefits
(in green) to be provided equitably to traditional users, non-traditional users, and current non-users, through enhancements to accessibility
and opportunity for all. The dotted arrow (in purple) from funding to agency culture indicates the reduced influence of funding sources in
shaping an agency culture that serves traditional funders above other users. The system is reinforced by a shared vision of wildlife
management and acceptance of the diversity of values among all stakeholders

agency's governance and its means for policy and action,
and the third focuses on accessibility of resources and
opportunities as the most proximate determinants of the
quality of life benefits provided to constituents.

5.1 | Changing agency culture and
building institutionalized support for
diversity
There was broad agreement in our group that agency culture (Figure 3) is the most critical piece for driving and
maintaining systems change within an agency. The

internal culture of an organization is “the way we do
things around here”; it is a system that embodies the organization's norms, values, and assumptions and continually
signals to employees which kinds of behavior and which
kinds of people are welcome, and which are not
(Martin, 2006). We concluded that agency leadership in
particular takes a central role in shaping the fabric of the
agency by managing its staff and priorities and in setting
the tone of its culture. With this view in mind, we were
able to identify a number of high-value potential leverage
points that are readily accessible to agency leaders. For a
more detailed and integrative discussion of agency culture
change using this model, see Jacobson et al. (2021).

�BERL ET AL.

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F I G U R E 3 Focused subsystem
map of agency culture within a
“typical” state fish and wildlife agency,
in its current state. Blue arrows indicate
positive (reinforcing) interactions. For
clarity, negative (inhibiting) interactions
are not depicted. Components with
emphasized orange text indicate
potential leverage points for change

Firstly, lack of diversity is a primary contributor to
many present issues with agency culture and the prospects for instituting change. Diversity as we use it here is
all-inclusive: it means diversity of ethnicity, race, and
ancestry, of language, gender, sexual orientation, and
values, and of all other demographic, psychographic, and
cultural traits that determine a person's identity and their
relationship with wildlife and the outdoors. An agency's
staff is the product of its hiring process and the priorities
and values involved in that process, as well as the available pool of recruits from university programs, all of
which are affected by perceptions of the current culture
within agencies and in turn determine the diversity of
the agency. An agency's staff should ideally resemble the
constituencies that it serves in order to best represent
their interests; however, at present, agency employees
tend to be white men that maintain traditionalist values,
while the general population of most states continues to
shift toward mutualist values and greater ethnic and cultural diversity. Negative perceptions of agency culture,
created by the culture's exclusionary practices, often drive
more diverse qualified candidates to alternative positions
such as those in international and non-governmental
organizations. The resulting pool of applicants for agencies reinforces the belief that people that fit the traditional mold are the only ones interested or qualified to
serve in the agency and advances the tendency to hire
those candidates to fit the existing culture. Efforts to
recruit a diverse staff will inevitably fail to retain them if

the culture of the agency is not also rebuilt to be inclusive
of diversity, with structural supports and meaningful
influence on decision-making.
One of the greatest challenges for agencies to overcome in transitioning to a more diverse staff and a more
inclusive culture will be the fear of loss of traditional
values—both internally among their existing employees
and externally among traditional users and organizations
that support those users. Agencies themselves may also
fear a loss of support from traditional users if their priorities change or are perceived to change. Sudden shifts in
priorities are improbable; a long-term strategy could be
led by purposeful changes to hiring processes, incentives
and rewards for diverse perspectives and expertise, and
an organizational structure that places new initiatives as
central to agency function, which together can gradually
bring in a broader representation of public interests while
retaining the support of traditional user groups.
Improving the internal diversity of an agency will
allow it to expand its external diversity in the form of the
programs and services it has the ability to provide. The
key goal is to embed support for diversity within the
agency as an institution, so that the cascading benefits of
diversity as a leverage point can be fully realized in other
parts of the system, such as increases in public engagement, public support, alternative funding, and improved
program outcomes.
Agency capacity is another important leverage point
within agency culture that can be addressed directly

�10 of 15

through changes to hiring, funding, and partnerships
with other organizations. Hiring staff with a broader base
of skills than strictly wildlife biology—skills in areas such
as public communication, social science, leadership, business, and marketing—is a crucial part of building a staff
with expertise in the problems that they typically encounter in the modern day-to-day performance of their duties,
and for tackling new issues that arise from social change.
Funding determines an agency's operational ability
and staffing, and is thus a critical input to the system and
a critical influence on agency capacity. The process of
seeking and integrating new and diverse streams of
funding is beyond the scope of our discussion, but has
been addressed by other research (e.g., Jacobson
et al., 2007) and by the Fish and Wildlife Relevancy
Roadmap (Association of Fish and Wildlife Agencies &amp;
The Wildlife Management Institute, 2019). Potential
funding boons provided through legislative action, such as
the Recovering America's Wildlife Act (Dingell, 2021;
Heinrich, 2021), would provide the opportunity to implement many of the changes we recommend here much
more quickly and smoothly, with less pressure to
reallocate scant existing funds. However, we feel it is
important to affirm that we believe organizational change
is attainable with or without significant increases to existing funding prior to initiating change efforts. At least one
state wildlife agency facing a loss of funding has already
demonstrated significant success in this process (Pauley
et al., 2021). It is also possible that such a boon in funding
could instead be seen as justification that immediate
change is not so urgent, or that agency change may never
be needed, thereby merely prolonging and exacerbating
the issues that have led to the present state of urgency.
Finally, the creation of collaborative relationships
and partnerships with other organizations can increase
an agency's capacity by leveraging the influence and
resources of organizations and individuals that share
common goals with agencies in preserving wildlife and
improving quality of life for people. Embracing the systems concept of “One Health” (Zinsstag et al., 2011)—
that healthy ecosystems lead to healthy people, and that
human health and quality of life are dependent on
healthy fish and wildlife populations—allows a broader
view of a wildlife agency's mission and its responsibilities
to the public. This opens up opportunities for collaboration with public health agencies, health care providers,
therapy programs, educational institutions, sports
leagues, public figures, philanthropic foundations, public
utilities, food producers, tribal nations and communities,
and others that may not have been considered under the
traditional model of wildlife management or may take on
additional dimensions when a broader concept of health
and well-being is considered.

BERL ET AL.

5.2 | Finding opportunities in
governance and in policy and action
Governance is what we refer to broadly as a system of
“practices and procedures that determine how decisions
are made and implemented, and how responsibilities are
exercised” (Decker et al., 2016, p. 291). In the context of a
state wildlife agency, governance includes all of the institutionally embedded processes that influence management policy and action on a natural resource issue
(Armitage et al., 2012; see also Sullivan et al., 2021).
Agency culture has a great deal of downstream influence
on agency governance and on the policy and action
undertaken by an agency (Figure 4), since external influence from state and federal policy mandates certain
aspects of agency governance and bounds the scope of
the policies and actions available to it. Consequently, we
infer that there are few potential leverage points within
the policy area that are not directly related to agency culture. Moreover, changes in governance are unlikely to
occur prior to upstream changes in other areas such as
agency culture and funding, and so we conclude that governance should not be the first area on which organizational change efforts are focused. With those points in
mind, the personal and interpersonal aspects of governance, in the form of influence from leadership and from
professional organizations, do present themselves as
potential avenues for leveraging eventual change.
As in agency culture, strong leadership from the top
of the organization can drive changes in norms and systems of governance that lead to expanded accessibility
and participation (Decker et al., 2016). Changes in the
structure of an agency and its policies, including hiring
and incentive systems, will feed back to internal cultural
changes (Figure 3). In combination with cultural
changes, these systematic changes to governance enable
the agency to adopt processes and policies that better
serve a broader public.
A second point at which agency leaders can create
momentum for change in governance practices is by
engaging directly with professional peers and organizations on adaptive solutions to common issues. It has been
recognized by AFWA and other organizations that
maintaining relevancy, sustainability, and public support
are important priorities for the future of state (and federal) wildlife agencies, and substantial amounts of time,
energy, and funding have begun to be devoted to these
challenges. The present project, and the investment in it
by our agency partners, represents one piece of that
effort. These conversations and initiatives must continue
and motivate change within the collective culture, practices, and priorities of professional organizations and
agency leaders, so that successes are not limited to

�BERL ET AL.

11 of 15

F I G U R E 4 Focused subsystem map
of agency governance and of policy and
action within a “typical” state fish and
wildlife agency, in its current state. Blue
arrows indicate positive (reinforcing)
interactions. For clarity, negative
(inhibiting) interactions are not
depicted. Components with emphasized
orange text indicate potential leverage
points for change

individual cases but can rather act to scaffold the process
of change across other agencies. One avenue for this support could be the knowledge of and exposure to alternative governance structures and practices that have
successfully contributed to change efforts in other agencies (see Pauley et al., 2021). Communication between
agency leaders on innovative solutions to change, change
management, and the effective use of leverage points—as
well as the development of education and training programs that address these needs—will be critical to ensure
widespread adoption and success.

5.3 | Expanding accessibility of natural
resources and opportunities for
engagement
The final link between agencies and the provision of
quality-of-life benefits to constituents is the accessibility
of natural resources and the opportunities available

across the diversity of potential user groups (Figure 5).
The current system has been built and reinforced to serve
traditional users, and so disproportionately aids accessibility and opportunity for those users. The system is
supported by a number of elements that, if manipulated,
could act as leverage points for change toward serving a
broader user base. In the long run, this will be one of the
most important areas of the system in which to effect
change, because accessibility and opportunity are where
the benefits of management actions actually accrue for
the publics that agencies serve. Creating a greater variety
of opportunities that attract and are accessible to a
broader array of participants will ultimately increase benefits to quality of life and spread those benefits more
equitably. An important outcome of this process for agencies will be in the recruitment of new and broader user
groups that can contribute to agency funding in different
ways depending on the activities that agencies support.
Accessibility and opportunity are shaped by the
agency's perception of the public's interest in wildlife and

�12 of 15

BERL ET AL.

F I G U R E 5 Focused subsystem map
of accessibility of resources and
opportunity within a “typical” state fish
and wildlife agency, in its current state.
Blue arrows indicate positive
(reinforcing) interactions. For clarity,
negative (inhibiting) interactions are not
depicted. Components with emphasized
orange text indicate potential leverage
points for change

outdoor-related opportunities, as well as the belief that
new publics must be encouraged to fit the existing mold
of use (e.g., hunting and angling). In essence, the problem of providing accessibility is one of supply and
demand. To increase accessibility, there is a need to
adopt established processes from marketing and recreation planning that focus on understanding consumer
preferences and demand for different services and providing opportunities that fill the areas of demand in ways
that work for those user groups. To properly understand
the needs of constituencies, agencies will need to
strengthen existing communication channels and open
them to a broader audience, as well as embrace new ways
of connecting with the public through technology and by
tapping the system of connections developed through a
more diverse and inclusive agency culture. Knowledge of
different user groups can inform the development of
infrastructure—both in terms of physical structures and
trails but also programs and the capacities of staff—that
support the accessibility of a broader user base and provide for a diversity of uses by traditional and nontraditional groups. There is a critical role for the use of
social science and human dimensions approaches, and
the expansion of internal capacity for social science, to
understand and address these problems. A better understanding of the growing segment of constituents that hold
mutualist approaches to wildlife and the outdoors can
also redefine the agency's notion of ecosystem health and
services. For example, broadening the focus of conservation and management efforts beyond game species that
have economic value to hunters and anglers can then
include a broader array of wildlife and their own contributions to healthy economies, healthy ecologies, and
healthy people.

6 | CONCLUDING REMARKS
The vision of the present and potential future state wildlife agency described here was motivated by agency needs
and created collaboratively with agencies. The process
that we undertook revealed that there is a clear need for
organizational change within state wildlife agencies and
that there are levers that can be engaged to move change
forward. Adaptive change will be neither quick nor easy,
but utilizing a systems thinking approach points to several paths toward accomplishing that end. In consideration of the implications of this work for the future
course of state fish and wildlife agencies in the
United States, we emphasize two important guidelines.
First, change must come from within an agency and have
solid footing in an understanding of agency culture
through rigorous social science; it cannot be externally
imposed or presented as an idealized theoretical panacea.
The challenge for agency leaders will be to use their positions of power to create an atmosphere of openness to
new ideas, to motivate internal support, passion, and
buy-in for the shared purpose of transformational
change, and to manage the fear and resistance to change
that these efforts will naturally generate. Second, as
noted by Dooley (1997), the path to change is different
for every organization. Our model of a “typical” state
wildlife agency is intentionally general; it embodies the
current state of an agency within the prevailing institution of natural resource management, but represents no
one agency perfectly. Combined agencies that manage
fish and wildlife as well as state parks and recreation
have different responsibilities, structures, and limitations
than ones that manage only fish and wildlife. Each
agency will have a different relationship with its

�BERL ET AL.

respective state wildlife commission, legislators, and governor, and these officials—as well as agency directors
themselves—change with varying frequencies over time, as
does public opinion and trust. The importance of our
framework is that it represents an actionable, consensus
view across a variety of state wildlife agencies and is necessarily an incomplete and imperfect representation. Each
agency can emphasize different elements of this framework
to suit the unique pathways for change that are available to
them, and we encourage agencies and other conservation
organizations to adapt it for their own use.
Educational institutions and training programs will
play a critical role in the research and implementation of
systems change initiatives in state wildlife agencies. We
see the present work as a stepping stone from the recommendations of previous initiatives toward the on-theground implementation of adaptive change, by using an
integrative systems perspective of agencies to identify
leverage points and feedback loops within the system that
structures an agency's day-to-day operations. The next
step in the process is for the university programs that
equip candidates for careers in fish and wildlife to
re-evaluate their curricula in the light of the skills needed
for tomorrow's wildlife professionals—for instance, by
providing courses or certificates in a broader variety of
skills including leadership and business management,
marketing and communication, the social sciences, and
multicultural perspectives on natural resources (see Teel
et al., 2021). Natural resource programs and funding
agencies can emphasize the urgent need for research in
the areas of organizational change and systems change as
they apply to wildlife agencies and support this research
materially. Regular, open communication between agencies and university programs will be necessary to ensure
that agency needs are addressed by academic requirements and, conversely, that hiring classifications include
the skills being taught. For existing agency employees
that require training in additional skills, or in understanding the needs and methods for organizational
change and systems theory, programs can be developed
to address those needs by using this framework as a
broad basis for understanding that can be calibrated on a
case-by-case basis to state-specific issues.
Our approach to this study was qualitative and inductive by nature, guided by the voices, perspectives, and
lived experiences of the participants that engaged in this
process. Our results, and the systems framework we present, therefore represent an integrative, collective view of
a state wildlife agency and its potential for change—
though necessarily one limited to the views of the agency
leaders, academics, and other professionals that engaged
in this process. We encourage others to take the

13 of 15

opportunity to engage diverse and marginalized voices in
identifying other important elements of the system and
the leverage points that may be engaged to shape a more
inclusive and sustainable future for state wildlife
agencies.
With our rapidly changing society, change is a near
certainty for the institution of fish and wildlife management. We are confident that state fish and wildlife agencies, guided by supportive leadership and united by a
shared vision for conservation across a diversity of values,
can tackle the challenges presented by ongoing sociocultural change and serve as strong institutional stewards of
our lands and wildlife. It is our hope that the ideas presented here will help to provide the impetus and direction
for systems change within agencies and assist in developing the tools and strategies by which it can be achieved.
ACKNOWLEDGMENTS
We acknowledge the important contributions made by all
of our collaborators in this project, without whom this
effort would not have been possible and all of whom
were invited to share in coauthorship of this paper. This
project was funded by the Pathways to Success Conference Series and the Multistate Conservation Grant Program administered by the Association of Fish and
Wildlife Agencies.
We also thank our events staff at the Department of
Human Dimensions of Natural Resources at Colorado
State University, Claire Nitsche and Wes White, for coordinating the logistics and details of both workshops, and
Steven A. Gray in the Department of Community Sustainability at Michigan State University for support with
systems change approaches and cognitive mapping.
Figure S1 was created using the Mental Modeler software
(http://www.mentalmodeler.com/).
CONFLICT OF INTEREST
The authors declare that they have no conflicts of
interest.
AUTHOR CONTRIBUTIONS
Richard E.W. Berl, Michael J. Manfredo, Mark Gasta,
Dean Smith, Leeann Sullivan, and Cynthia A. Jacobson
conceived of and designed the research. Richard
E.W. Berl, Michael J. Manfredo, Mark Gasta, and Leeann
Sullivan acquired the data. Richard E.W. Berl and
Michael J. Manfredo analyzed and interpreted the data,
with assistance from all authors. Richard E.W. Berl and
Michael J. Manfredo drafted the manuscript. All authors
contributed to critically revising the manuscript, gave
final approval of the version to be published, and agree to
be accountable for all aspects of the work.

�14 of 15

DATA AVAILABILITY STATEMENT
Raw data from the workshops conducted for this project
consisted of qualitative discussions and collaborative mapping with participants. The data are shared in this article
and its supporting information in synthesized form.
E TH IC S ST A T EME N T
Institutional ethics review was not required for this project. Participation was voluntary, all participants were
invited as coauthors on this publication, and all contributions are fully acknowledged.
ORCID
Richard E. W. Berl https://orcid.org/0000-0002-41541319
Michael J. Manfredo https://orcid.org/0000-0002-43697579
Leeann Sullivan https://orcid.org/0000-0002-0266-2177
Cynthia A. Jacobson https://orcid.org/0000-0002-50608845
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SU PP O R TI N G I N F O RMA TI O N
Additional supporting information may be found in the
online version of the article at the publisher's website.
How to cite this article: Berl, R. E. W.,
Manfredo, M. J., Gasta, M., Smith, D., Sullivan, L.,
Jacobson, C. A., Bishop, C., Camuso, J., Eason, T.,
Hayes, J. P., Jacobson, R., Melcher, C., Newmark,
J., Novotny, P., Pauley, S. P., Smith, C., Sparks, C.,
Stoner, K., Strong, J. D., &amp; Ver Steeg, J. (2021).
Building a systems framework to facilitate adaptive
organizational change in state fish and wildlife
agencies. Conservation Science and Practice, e591.
https://doi.org/10.1111/csp2.591

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              <text>Building a systems framework to facilitate adaptive organizational change in state fish and wildlife agencies</text>
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              <text>&lt;span&gt;State fish and wildlife agencies in the United States are confronted with the realities of a rapidly changing society. With declines in historical sources of revenue and the growth of diverse voices with values that differ from those emphasized by traditional policies and user groups, agencies are faced with diminishing relevancy and are encountering institutional challenges that inhibit their ability to serve the broader public. Here, in collaboration with a group of fish and wildlife agency leaders from 11 states, conservation professionals, and academics, we employ qualitative methods and concepts from systems theory to develop an integrative model of a state wildlife agency. We use this model to identify leverage points to induce transformational change toward an ideal future state: one driven by a system of shared values toward wildlife and a mission to improve quality of life for all people. Our findings point to the importance of developing interventions that will lead to changes in agency culture, systems of governance, and policy and action, and enhance the accessibility of natural resources and opportunities for diverse publics to engage with and benefit from fish and wildlife. We offer recommendations for state wildlife agencies to engage in adaptive organizational change and for university programs to support agency needs.&lt;/span&gt;</text>
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              <text>&lt;a href="https://doi.org/10.1111/csp2.591" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1111/csp2.591&lt;/a&gt;</text>
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              <text>Gasta, Mark</text>
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              <text>Jacobson, Cynthia A.</text>
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              <text>Bishop, Chad</text>
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              <text>Camuso, Judy</text>
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              <text>Hayes, John P.</text>
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              <text>Smith, Carter</text>
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              <text>Sparks, Catherine</text>
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              <text>Stoner, Kathryn</text>
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              <text>Strong, J.D.</text>
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              <text>Ver Steeg, Jeff </text>
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              <text>Natural resource management</text>
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              <text>Organizational change</text>
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              <text>Social change</text>
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              <text>State fish and wildlife agencies</text>
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              <text>2021-12-03</text>
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              <text>application/pdf</text>
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          <name>Is Part Of</name>
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              <text>Conservation Science and Practice</text>
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